Nuance has today announced the appointment of global communications agency, Hotwire, to support its communications strategy in Australia and New Zealand.
This partnership represents the seventh in line of successful strategic alliances already operating between Nuance and Hotwire from the United Kingdom, Germany, France, Spain, Italy and the Benelux
With the primary objective of increasing Nuance’s brand awareness in the Australian market, Hotwire will work with Nuance to amplify their successes, as well as to establish and develop relationships with both target audiences and key industry media.
This public relations strategy will entail strong brand positioning, content marketing, and thought leadership.
“Nuance has seen consistent success in its relationship with Hotwire on a global scale and we are keen to replicate these accomplishments in the ANZ market,” said Vanessa Richter, director, corporate communications for EMEA at Nuance.
“We enjoy working with Hotwire due to the team’s extensive B2B press relations experience, but also because of its eagerness to be a strategic partner with Nuance.
“Hotwire’s approach to ensuring we reach our target audience in a valuable way has already delivered results in other markets, and we’re excited about the opportunities that will result from this latest partnership.
“Conversational AI and intelligent engagement tech are taking the Australian market by storm. As pioneers in this field, we’ve spent decades quietly revolutionizing human interactions with technology, becoming a trusted partners to 85 per cent of the Fortune 100 companies and bringing meaningful ROI to the healthcare, telco and financial services markets.
“Comms is an essential part of our business strategy when developing and rolling out these initiatives and Hotwire will help provide the strategic guidance necessary to increase awareness around the change that is coming to the way we bank in Australia.”
Mylan Vu, MD at Hotwire Australia said: “Nuance is a pioneer in its technology and I have no doubt that it will continue to surprise and revolutionise the industry, not only in ANZ, but globally too, and we are excited to be a part of that journey.
“With Nuance a long-standing global client of Hotwire, we are fortunate enough to have a prior knowledge of the business as well as its historical successes. The borderless nature of the Hotwire global business means we can work in tandem with our global counterparts to replicate global success in our market.”