NSW Police Launch Anti-Ice Campaign

NSW Police Launch Anti-Ice Campaign
SHARE
THIS



The latest anti-ice campaign is encouraging individuals to help the police to fight the spread of crystal methamphetamine by depicting the impact the drug is having on communities.

The campaign features four different drug-related scenarios, all of which put the viewer into the scenes as a third-party observer.  The aim is to generate awareness of Crime Stoppers’ anonymous service and empower people to report drug-related activity.

The campaign particularly focuses on the dealing and manufacturing of the drug and was led by the insight that many people are quietly aware of the drug-related activity that is taking place in their communities.

Richard Morgan, executive creative director, 303Lowe, said: “The campaign is driven by the insight that the best people to have information about drug dealing and manufacturing are the people who already know someone. Whether it’s a friend, a neighbour, a guy at the pub, someone who has started somehow mixing in their social circles or even a friend whose addiction has turned into dealing. These are the people on the frontline within the community who can help the police and save lives.”

Detective superintendent Tony Cooke, NSWPF drug squad commander, said: “The ice problem is a real issue to us, not only for policing but also for the community more broadly.  We cannot do our job without information – that’s why this campaign is so important to us.”

The campaign launches on 7th June with activity running across digital media, social media, out-of-home and press.

Credits

Client: NSW Police Force

Agency – 303Lowe

ECD: Richard Morgan

Art Director: Salvatore Cavallaro

Copywriter: Dave Biddle

Managing Partner: Matt Clarke

Business Manager: Meredith Raskopf

Designer: Paula Cardona

Finished Artist: Josh Buchanan

Head of Art: Adam Whitehead

Agency Producer: Louise Reimnitz,

Photographer: Sean Izzard, The Pool

Producer: Petrea Lambert, The Pool

Please login with linkedin to comment

Clemenger BBDO Sydney David Fairfull Natures Organics

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine