NSW Government Issues Open Media Agency Tender

NSW Government Issues Open Media Agency Tender
SHARE
THIS



The NSW government has opened a tender for its media agency services contract, following growing industry speculation that it would do so this year.

The tender was officially launched on Friday, with the state government noting that it is “looking to establish a roster of full-service communication partners to secure a better way of working and delivering effective advertising messages to the people of NSW”.

“The objective is to deliver a successful media planning and buying service that is structured effectively and appropriately to meet the current and future advertising needs of the individual government departments and agencies, and that best represents the NSW government,” the tender description read.

“The NSW government aims to realise greater efficiencies through technological advances in media buying and planning. Transparency and efficiency in resource and fee structure will enable all partners to succeed against a large volume of work.”

UM currently handles the media buying for the state government, having won it in 2013 from MediaCom. The agency also sits on the NSW government’s media planning panel with Blue 449, MediaCom and OMD.

Media agencies who wish to apply for the NSW government tender have until 5pm on Wednesday 21 June to do so.

Please login with linkedin to comment

Advertising Standards Bureau Natures Organics

Latest News

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine