The NRMA has announced the appointment of award-winning journalist, video presenter and content creator Alex Inwood as the new managing editor of Open Road magazine.
Inwood has close to 15 years of experience as a motoring journalist. He was previously editor of Wheels Magazine and Digital Editor of Wheels Media, where he created content across multiple channels, championed pioneering editorial and commercial partnerships, and helped to create and implement Wheels Media’s editorial strategy across the group’s multiple brands.
NRMA chief membership officer Victoria Doidge said, “Open Road is possibly Australia’s longest circulating magazine and now one of the only magazines that is distributed to millions of Australians. Alex’s appointment represents a new chapter for Open Road, and we are delighted to have him behind the wheel. His passion for cars and travel, solid industry connections, and experience in leading large, multi-platform teams will help to grow the magazine’s audience while delivering high-quality content to its dedicated readers.”
As the managing editor, Inwood will be responsible for shaping the editorial direction of Open Road magazine, producing high-quality, multi-channel content, and leading a team of talented writers and creators.
His role will be pivotal in delivering the NRMA’s strategic vision of a multi-platform Open Road experience, ensuring the title continues to engage, inspire, and provide value to NRMA’s growing membership base of over 3 million Australians.
Open Road is the NRMA’s flagship magazine. The publication marked its centenary earlier this year, and continues to reach millions of households on a quarterly basis. The magazine is offered as part of NRMA’s membership package. It provides its readers with travel and motoring inspiration, from new car reviews to road trip and travel inspiration, and insights into the future of mobility. It is consistently rated as “good to excellent” by 90 per cent of its readers.
Open Road’s incoming Managing Editor Alex Inwood said, “Open Road has a rich heritage as a travel and motoring publication and I am honoured to have the opportunity to help transform the magazine. NRMA’s research shows 70 per cent of magazine readers would like Open Road to have a stronger digital presence, and I am excited to grow Open Road’s digital audience while still delivering value to its existing pool of loyal readers.”
