NRMA Unveils New Christmas Safety Message In Latest Work From The Monkeys

NRMA Unveils New Christmas Safety Message In Latest Work From The Monkeys

With Australian roads busier than ever before, NRMA Insurance has released a moving new film to inspire drivers to take extra care behind the wheel over the holiday season.

Titled ‘Long Way’, the two-minute film is the first piece of work created for the NRMA Insurance brand in partnership with its newly appointed creative agency The Monkeys.

The film tells the heart-warming story of a young girl called Indy who misses her grandparents at Christmas time. Motivated by the pull of her love, Indy’s grandparents embark on a slow but safe journey to surprise her on the big day.

The new film is the start of a shift in brand direction for NRMA Insurance under the leadership of Brent Smart, chief marketing officer for IAG and its stable of brands, including NRMA Insurance and CGU.

“This is a return to the type of storytelling and tone of voice that has made the NRMA Insurance brand loved, and signals the new direction we are taking the brand in,” Smart said.

“It’s exciting to make something together with our new partner The Monkeys. We are in such good creative hands with their team.”

With NRMA Insurance claims data showing that car collisions increase over the holiday period, the film is also a timely reminder for drivers.

“This brief was a gift in itself – to convey the warmth and emotion of what’s truly important this time of year,” Scott Nowell, co-founder and chief creative officer for The Monkeys said.

NRMA Insurance is an industry leader in advocating for safer driving and the only insurer in Australasia with a dedicated Research Centre. The insurer is also piloting a new app called Safer Journeys to help motivate drivers to ‘switch-off’ their mobile phones behind the wheel.

The ‘Long Way’ film was directed by Christopher Riggert, and features a moving soundtrack with vocals by singer-songwriter Tom Odell.




Please login with linkedin to comment

NRMA The Monkeys

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]