NRMA Spruiks Its Roadside Assistance In New Work From Saatchi & Saatchi

NRMA Spruiks Its Roadside Assistance In New Work From Saatchi & Saatchi

The NRMA Roadside Assistance has this week launched its new brand campaign via Saatchi & Saatchi, focussing on what The NRMA does best; getting its members moving no matter the situation.

The NRMA has maintained its leadership position as Australia’s largest Roadside Assistance network, with a 101-year legacy of successfully helping Aussie motorists to get back on the road, including 96 years of Roadside Assistance.

The campaign showcases the unique culture of The NRMA and the connection between its people and members. This connection comes to life through a variety of locations and member call-out scenarios, highlighting what true roadside assistance means and how The NRMA patrol team goes that extra mile to help. With more vehicles in more locations and more trained technicians, when members drive further afield, they still have access to The NRMA’s national network of patrols to ensure they keep moving.

It serves as a reminder that whilst there are a number of other providers within the market that may claim to ‘offer’ roadside assistance, only The NRMA offers the real thing.

General manager of marketing, Darren Jones, said: ‘The NRMA has an unrivalled history of keeping Aussies moving. Members of The NRMA know wherever they go and no matter what happens, The NRMA will always lend a helping hand to keep them moving to where they would rather be. This campaign seeks to reinforce the lengths that The NRMA and our technicians will go to help our members”.

Saatchi & Saatchi chief creative officer, Mike Spirkovski, added: “Everyone knows that having car problems isn’t fun. It’s stressful and people just want to get going. This campaign is designed to showcase those situations and importantly reinforce how far The NRMA will go. Every time”.

The integrated campaign is currently airing across broadcast television, online video, radio, digital and on social platforms. Media is being handled by Spark Foundry.




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