Building on the success of last years’ humorous campaign, NRMA has launched a fresh and funny round of ads in the theme of, ‘For That Moment When…’, where the campaign explores the simple promise behind its Roadside Assistance proposition – no matter how big, small or awkward the roadside emergency, NRMA will be there to help.
Directed by Infinity Squared’s Dan Reisinger, the series of spots use clever, visual comedy to depict relatable, everyday and unexpected moments that stop you in your tracks.
The NRMA demonstrates it understands that seemingly small moments can have a great emotional weight for their customers, and that they’re just a phone call away. In the latest spots, a hapless father becomes the butt of family jokes forever, and an adventurous elderly couple come to regret a midnight skinny dip.
Catch the ads here:
Matt Siddons, senior marketing at NRMA, commented, “In a world where cars experience fewer mechanical break downs, the ‘That Moment When’ campaign ‘celebrates’ what can go wrong when car owners make a mistake.
“We believe that humour was an important ingredient of the campaign’s success last year so we’ve dialled-up the humour this time around. We are really pleased with the work and hope that people enjoy it.”
As NRMA customers come from all walks of life, fittingly the spots feature a cast from diverse backgrounds including one who was a film star back in his native Russia who only speaks broken English.
The campaign continues to challenge customers to choose NRMA in a market where roadside assistance is so readily available to car owners through many different providers.
Production: Infinity Squared
Director: Dan Reisinger
Producer: Annie Schutt
Editor: James Ashbolt
EP: Dave Jansen
DP: Kieran Fowler
Production Designer: Ian Kanik
Post: White Chocolate
Grade: Marcus Timpson
Sound: Rumble Studios
Published: October, 2016
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