B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: NRMA Roadside Assistance Unveils New ‘For That Moment When’ Ads
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > NRMA Roadside Assistance Unveils New ‘For That Moment When’ Ads
Advertising

NRMA Roadside Assistance Unveils New ‘For That Moment When’ Ads

Staff Writers
Published on: 18th October 2016 at 7:32 AM
Staff Writers
Share
2 Min Read
SHARE

Building on the success of last years’ humorous campaign, NRMA has launched a fresh and funny round of ads in the theme of, ‘For That Moment When…’, where the campaign explores the simple promise behind its Roadside Assistance proposition – no matter how big, small or awkward the roadside emergency, NRMA will be there to help.

Directed by Infinity Squared’s Dan Reisinger, the series of spots use clever, visual comedy to depict relatable, everyday and unexpected moments that stop you in your tracks.

The NRMA demonstrates it understands that seemingly small moments can have a great emotional weight for their customers, and that they’re just a phone call away. In the latest spots, a hapless father becomes the butt of family jokes forever, and an adventurous elderly couple come to regret a midnight skinny dip.

Catch the ads here:

Matt Siddons, senior marketing at NRMA, commented, “In a world where cars experience fewer mechanical break downs, the ‘That Moment When’ campaign ‘celebrates’ what can go wrong when car owners make a mistake.

“We believe that humour was an important ingredient of the campaign’s success last year so we’ve dialled-up the humour this time around. We are really pleased with the work and hope that people enjoy it.”

As NRMA customers come from all walks of life, fittingly the spots feature a cast from diverse backgrounds including one who was a film star back in his native Russia who only speaks broken English.

The campaign continues to challenge customers to choose NRMA in a market where roadside assistance is so readily available to car owners through many different providers.

CREDITS:
Production: Infinity Squared
Director: Dan Reisinger
Producer: Annie Schutt
Editor: James Ashbolt
EP: Dave Jansen
DP: Kieran Fowler
Production Designer: Ian Kanik
Post: White Chocolate
Grade: Marcus Timpson
Sound: Rumble Studios
Published: October, 2016

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: havas worldwide portugal, New York Expansion
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Win A ‘Trip A Day To LA’ Via KIIS & Visit California Partnership
18/07/2025
Harry Wilson
Concert Discovery Platfrom Whatslively Appoints Music Agency Noisy
18/07/2025
Shannon Ingrey
BigCommerce Report Reveals Gen Z Shoppers Are Making More Cautious & Deliberate Financial Choices
18/07/2025
Pet Circle x Superman
Pet Circle Assembles With Warner Bros. & DC Studios To Fly Superman Campaign
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?