Reversing a boat down the ramp can be a daunting experience. NRMA Insurance want to instil confidence amongst Aussie boaters with a new campaign via creative agency Thinkerbell.
With a little bit of preparation and the added security of NRMA Insurance, boat owners can rest assured knowing that they’re covered in case of any unfortunate eventuality.
In a statement, a Thinkerbell spokesperson simply said: “Boat owners will get it.”
Check out the new work below:
Credits
Client: NRMA Insurance
Chief Marketing Officer: Brent Smart
Director of Content & Customer Engagement: Zara Curtis
Director of Brand Marketing: Sally Kiernan
Marketing Lead Creative & Innovation: Elizabeth Stokes
Social Media & Content Consultant: Jessica Yorke
Corporate Communications Adviser: Annabelle Vo
Creative: Thinkerbell
Chief Strategy Thinker: Adam Ferrier
National Chief Creative Tinker: Jim Ingram
Executive Creative Tinker: Paul Swann
Lead Tinker: Chris McMullen
National Head Production Tinker: Grant Anderson
Head Brand Thinker: Gerry Cyron
Chief Executive Officer: Margie Reid
General Manager (North): Katie Dally
Lead Thinker: Imagene Callinan
Production: Revolver
Director: Dani Pearce
Managing Director/Co-Owner: Michael Ritchie
Producer: Sarah Nichols
Director of Photography: Lachlan Milne
Sound Design: Rumble Studios
Photography: Alex Cooke
Media: Initiative
