NRL Set To Update Ad Following Backlash

NRL Set To Update Ad Following Backlash

The NRL’s chief commercial officer Andrew Abdo has confirmed the new ‘Simply The Best’ campaign will be updated.

Speaking with The Daily Telegraph, Abdo confirmed a few minor tweaks will be made to the ad after certain elements were misinterpreted.

“We weren’t given a directive to change it,” Abdo said. “We are reacting to the way some people interpreted elements.

“This is about getting people excited for the season. This is not a political campaign. Our intention is not to create a political debate.

“We want to live up to our mantra that everyone is welcomed and everyone is welcomed to their opinion. If people didn’t think it was an accurate portrayal of course we will change it.

“We are changing elements that people feel portrayed a negative.”

The Tele confirmed the voiceover that makes reference to the Super League “as it tears the code apart” will be updated in the new version to depict a more united sport.

It is also understood other elements will be made “sharper”.

It has also been revealed there will be a documentary released detailing the makings of the ad.

The new ad could be relaunched as soon as Wednesday, according to reports.

 




Please login with linkedin to comment

NRL

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]