The NRL has kicked off its 2021 State Of Origin promotion, with a new campaign featuring a host of current and former players.
Featuring Jai Arrow, Nathan Cleary, and Jonathan Thurston, along with real fans of the league, the film, directed by Monster Children Films Lincoln Caplice, shows that whether you’re a fan or a player, Origin isn’t motivated by victory, it’s powered by rivalry.
“The strength of the campaign idea was developed from an authentic insight around the power of the jersey and the incredible transformation it has on players and fans. It is something that the media and commentators talk to year after year and it is a very unique proposition of the State of Origin.” says Taryn Tyler, Marketing Manager at National Rugby League.
“Origin is the pinnacle of rugby league. Every single person out there is playing for something bigger than victory, and that translates into them playing better than ever. You can’t underestimate the power and rivalry that flows once someone pulls on that blue or maroon jersey. We wanted to bring that power to life on screen and get people absolutely pumped for the series. We are really proud of how the entire team pulled together to bring that idea to life,” said Craig Brooks, partner at NBϟPG.
“From the initial briefing, this project has been a pleasure to be a part of. Craig and Joel have done bang-up job of coming up with an idea that captures the energy of rivalry, and it was such a good time working alongside them and the amazing team at the NRL to bring it to life” says Lincoln Caplice, director.
The campaign is currently live, and will be airing across TV and digital channels, with the series kicking off Wednesday 9 June 9 2021.
Client: NRL – National Rugby League
Creative Partner: not bad ϟ pretty good
Film Production: Monster Children Films
Director – Lincoln Caplice
DOP – Andy Gough
Producer – Jam Hassan
1st AD: Jose Marquina
Production Manager – Sally Quade
Editor – Braden Trotter
VFX – Fin Design + Effects
Sound Post and Music Composition – Sonar Music
Colourist – Fergus Rotherham
1st AC – Sandy McLennan
2nd AC – Thomas Rolfe
Art Direction – Ben Feslet
Gaffer – Nick De Laine
Grip – Richie Brown
HMU – Nadine Monley
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