NRL Fake Footage Scandal: Foxtel Fesses Up Saying It Was An “Error Of Judgement”

NRL Fake Footage Scandal: Foxtel Fesses Up Saying It Was An “Error Of Judgement”
SHARE
THIS



Foxtel has admitted it was the broadcaster who accidentally ran old crowd footage during a recent NRL match, but has claimed it was a technical issue rather than anything sinister.

Yesterday, B&T published claims made by Seven West Media’s Yahoo 7 that NRL broadcasters had run old fan footage in an attempt to hide dismal crowds at recent games.

The allegations were vague about which particular broadcaster had erred; however, Channel Nine has categorically denied it was them.

However, Foxtel has admitted to B&T that one of its producers did indeed run old footage during a Friday night match on Friday the 16th of June during a Titans-Rabbitohs match.

A spokesperson for the broadcaster telling B&T: “During the Rabbitohs v Titans Round 15 simulcast 8pm match, a producer aired archived vision after failing to time out the half time break. It was an error in judgment which we have addressed. This is not a regular practice of FOX SPORTS.”

Interestingly, the original Yahoo 7 article implied the footage was run during the Rabbitohs-Dragons match from August the 4th. It was a Thursday night game that would’ve been played on both Nine and Foxtel.

It’s unclear why a broadcaster would want to embellish crowd attendance numbers when its main concern is to get fans to watch the broadcast at home or in pubs and clubs.

The NRL has admitted that 2017 crowds are down (averaging just 13,000) but this could be due to a number of reasons. It’s been a particularly cold Sydney winter that would’ve kept many away, while there has been more broadcasts. Channel Nine now offer four free live games a week on Thursday, Friday, Saturday and Sunday afternoons.

However, attendances have been falling over the past five years and that’s despite the NRL’s attempts to get more people back to games including cheaper ticket prices, more family-friendly kick-off times and even cheaper meat pies at grounds.

 

Please login with linkedin to comment

Advertising Standards Bureau Customer Engagement Fetch TV talkback

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]