November Double-Digit Growth Underscores Migration Of Adspend To Out-Of-Home

November Double-Digit Growth Underscores Migration Of Adspend To Out-Of-Home

The Out-of-Home (OOH) industry today reported its eleventh consecutive month of year-on-year growth this year, with net revenue of $74.3 million for the month of November, an increase of 12.8 per cent from the same month last year.

Year-to-date revenue has increased by 16.6 per cent, tracking at $606.8 million, up from $520.7 million for the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 27.3 per cent of total revenue, up from 16.9 per cent of total revenue for the same period last year.

All formats saw year-on-year growth, demonstrating the strength of the sector as it nears the end of another record year.

Category figures November 2015:

  • Roadside Billboards (over and under 25 square metres)
$26.7 million
  • Roadside Other (street furniture, taxis, bus/tram externals,
    small format)
$21.9 million 
  • Transport (including airports)
$14.4 million
  • Retail, Lifestyle and Other^
$11.3 million

 

The figures have been adjusted for 2014 revenue to reflect changes within categories, allowing direct comparisons in revenue year-on-year.




Please login with linkedin to comment

Cuts Guidelines

Latest News

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels
  • Campaigns

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels

Brand extension agency Asembl has whipped up a wonder in every bite with the partnering of Streets’ Golden Gaytime and Griffin’s Marvels for the first ever Golden Gaytime Inspired Biscuits. Available now from Coles stores nationally and online, the Griffin’s Marvels Golden Gaytime Inspired Biscuits are a wonder in every bite – irresistible Golden Gaytime […]