The Out-of-Home (OOH) industry today reported its eleventh consecutive month of year-on-year growth this year, with net revenue of $74.3 million for the month of November, an increase of 12.8 per cent from the same month last year.
Year-to-date revenue has increased by 16.6 per cent, tracking at $606.8 million, up from $520.7 million for the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 27.3 per cent of total revenue, up from 16.9 per cent of total revenue for the same period last year.
All formats saw year-on-year growth, demonstrating the strength of the sector as it nears the end of another record year.
Category figures November 2015:
The figures have been adjusted for 2014 revenue to reflect changes within categories, allowing direct comparisons in revenue year-on-year.