NOVA Signs On SpotX As It Looks To Commercialise Video Content

NOVA Signs On SpotX As It Looks To Commercialise Video Content
SHARE
THIS



Multimedia brand NOVA Entertainment is looking to further its commercialisation of its video content, signing on video inventory management platform SpotX to sell across the company’s inventory.

It’s the first programmatic partnership NOVA has utilised for its video inventory.

Since NOVA’s rebrand from dmg Radio last year, the company has been pushing its multimedia offering, it’s no longer just a radio network.

And part of that push has been much of the talent creating bespoke video content for fans. The videos have seen such engagement, David McGrath, digital commercial operations director, said it’s exciting for the opportunity to monetise them now.

“What SpotX does for us, more moving into programmatic, it gives us the confidence in being able to invest in video because we know we can commercialise it,” said McGrath.

The lack of premium content available for advertisers to align with has McGrath believing this is a unique proposition for the brand.

“Advertisers are really clamouring to get on board with that.”

Brands are still able to sponsor the talent’s video, however if a sponsor doesn’t come on board, the pre-roll or other ad unit is able to be bid on in a programmatic sense – which is where SpotX comes in.

Watch McGrath further discuss the partnership below.

Of the partnership, Daniel Rowlands, director of supply for APAC at SpotX, said: “Nova has been proactive in leveraging our platform and relationships to give themselves high visibility both in the open marketplace and by setting up private marketplaces to trade premium inventory.

“Nova can track how their inventory is performing across marketplaces using our reporting interface and optimise on the fly, to ensure they’re utilising the highest performing sales technique.”

 

Please login with linkedin to comment

Advertising Standards Bureau Damien Woolnough Dimitri Vorontsov Fairfax

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine