Multimedia brand NOVA Entertainment is looking to further its commercialisation of its video content, signing on video inventory management platform SpotX to sell across the company’s inventory.
It’s the first programmatic partnership NOVA has utilised for its video inventory.
Since NOVA’s rebrand from dmg Radio last year, the company has been pushing its multimedia offering, it’s no longer just a radio network.
And part of that push has been much of the talent creating bespoke video content for fans. The videos have seen such engagement, David McGrath, digital commercial operations director, said it’s exciting for the opportunity to monetise them now.
“What SpotX does for us, more moving into programmatic, it gives us the confidence in being able to invest in video because we know we can commercialise it,” said McGrath.
The lack of premium content available for advertisers to align with has McGrath believing this is a unique proposition for the brand.
“Advertisers are really clamouring to get on board with that.”
Brands are still able to sponsor the talent’s video, however if a sponsor doesn’t come on board, the pre-roll or other ad unit is able to be bid on in a programmatic sense – which is where SpotX comes in.
Watch McGrath further discuss the partnership below.
Of the partnership, Daniel Rowlands, director of supply for APAC at SpotX, said: “Nova has been proactive in leveraging our platform and relationships to give themselves high visibility both in the open marketplace and by setting up private marketplaces to trade premium inventory.
“Nova can track how their inventory is performing across marketplaces using our reporting interface and optimise on the fly, to ensure they’re utilising the highest performing sales technique.”
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]