Nova Launches Aggressive Ad Campaign

Nova Launches Aggressive Ad Campaign

This story was originally published by

NOVA Entertainment has the chequebook out in an attempt to fight back in the FM breakfast wars.

SHARE
THIS



It’s arguably the most competitive FM breakfast market in years, with several key players jostling for prime spot on the dial.

Going into the second half of the year, Nova 96.9 is throwing everything behind breakfast duo Ryan “Fitzy” Fitzgerald and Michael “Wippa” Wipfli, who have been together on air for two years.

Nova has invested in a massive advertising campaign in a bid to put the comic duo front and centre.

nova big

“This campaign is running across billboards, buses, taxis, online, plus we have a big TV promo running with Channel 7’s X Factor starting tonight,” Tony Thomas, group marketing director at Nova Entertainment, told Confidential.

Read the full story here.

Please login with linkedin to comment

Kate Gibbs Ten

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]