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Reading: Nova Launches Aggressive Ad Campaign
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B&T > Marketing > Nova Launches Aggressive Ad Campaign
MarketingMedia

Nova Launches Aggressive Ad Campaign

Staff Writers
Published on: 14th July 2014 at 11:47 AM
Staff Writers
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It’s arguably the most competitive FM breakfast market in years, with several key players jostling for prime spot on the dial.

Going into the second half of the year, Nova 96.9 is throwing everything behind breakfast duo Ryan “Fitzy” Fitzgerald and Michael “Wippa” Wipfli, who have been together on air for two years.

Nova has invested in a massive advertising campaign in a bid to put the comic duo front and centre.

nova big

“This campaign is running across billboards, buses, taxis, online, plus we have a big TV promo running with Channel 7’s X Factor starting tonight,” Tony Thomas, group marketing director at Nova Entertainment, told Confidential.

Read the full story here.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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