NOVA Entertainment has the chequebook out in an attempt to fight back in the FM breakfast wars.
It’s arguably the most competitive FM breakfast market in years, with several key players jostling for prime spot on the dial.
Going into the second half of the year, Nova 96.9 is throwing everything behind breakfast duo Ryan “Fitzy” Fitzgerald and Michael “Wippa” Wipfli, who have been together on air for two years.
Nova has invested in a massive advertising campaign in a bid to put the comic duo front and centre.
“This campaign is running across billboards, buses, taxis, online, plus we have a big TV promo running with Channel 7’s X Factor starting tonight,” Tony Thomas, group marketing director at Nova Entertainment, told Confidential.