Australia’s original narrowcasting advertising company, Convenience Advertising, today celebrates an unprecedented 30 years in the business.
Formed in Melbourne in 1984, Convenience Advertising has pioneered the use of advertising in public washrooms across Australia, and internationally, to promote targeted and engaging messages.
At a time when advertising mediums were focused on targeting mass audiences, Convenience Advertising pioneered segmentation to captive audiences, long before the advent of digital.
Starting with a solution to providing targeted messages to those at risk of contracting HIV/AIDS, the company has grown into an immersive media network providing measurable advertising solutions for a huge range of commercial and not-for-profit clients.
With an Australian footprint that covers over 3,000 bars and clubs, 100 shopping centres, 50 universities and TAFEs, 50 airport terminals and many more high-profile locations, Convenience Advertising have grown to be the country’s largest and most successful media brand in their category.
Convenience Advertising founder David Stanley said the ability to target a captive audience made washroom marketing the pioneer of targeted advertising in Australia.
“We started Convenience Advertising in 1984, looking for an effective way to accurately pinpoint, measure and engage those at risk of public health issues. This approach to talking directly to what has to be Australia’s most captive audience, has allowed us to grow into the market leader we are today. Research proves we can achieve a minimum recall rate of 84%, which is unprecedented and certainly is the core value of our proposition,” he said.
“Increasing media fragmentation has meant that more and more brands are looking for media solutions that can accurately identify and talk to audiences on a large scale. This segmentation is sometimes seen as a new idea, spearheaded by the launch of digital technology,“ he said.
“In truth, however, Convenience Advertising has been working with advertisers to easily identify markets by venue-type, location, and gender for 30 years now, to ensure the execution is relevant to the audience.
“It is sometimes said that there are no new ideas in advertising, and our success in working with world renown brands, local and federal government and NGOs over three decades clearly shows we can take pride in being the original, and best, in our field,” he added.
Convenience Advertising is based in Melbourne, Australia, with statewide offices in Sydney, and Brisbane. Internationally, they operate from Wellington, New Zealand, Dublin, Ireland and California, United States.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]