The Federal government’s National Disability Insurance Scheme (NDIS) gives people with disability control over who provides them with support. So social enterprise New Horizons has enlisted Mammal to help make them an NDIS provider of choice.
The result is ‘My Wellbeing’, a cross-media communications campaign featuring stories from a selection of New Horizons’ many customers and advocates.
‘The really evident difference about New Horizons,’ says Luke Chess, creative partner at Mammal, ‘is their wellbeing-based approach. Every customer gets tailored service, and a wellbeing plan that’s unique to their needs – a crucial difference that we’ve placed at the heart of this campaign.’
The campaign emphasises New Horizons’ deep and ongoing experience in the disability sector. And it features significant breadth. Advertising and content targets both customers and families, as well as potential professional and clinical referrers. Concepts and executions span across: online video and pre-rolls, social media, digital platforms, TV, radio and direct marketing, among others.
New Horizons head of marketing and communications, Ryan Watson, said: ‘We really wanted this campaign to highlight our unique approach to supports and our long history in the sector. We put our customers’ wellbeing at the heart of everything we do – so it seemed a natural fit to have our customers tell our story.’
Strategy, Creative, Production – Mammal
Director – James Tyrrell, Optika Creative
Photographer – Helen Coetzee
Media – Blue Sky, Yango