Warning: Not Fit For Work! New Fashion Campaign Features Real Couples Fornicating

Warning: Not Fit For Work! New Fashion Campaign Features Real Couples Fornicating

(Work warning! B&T advises this article contains explicit
sexual imagery and strongly advises work discretion.)

American fashion duo Mike Echhaus and Zoe Latta (pictured below) – better known as the youth brand Eckhaus Latta – has unveiled its new Spring/Summer campaign featuring actual couples in the throes of copulation.

The brand, that’s never shied away from raunch and controversy, have unveiled the campaign that definitely comes with a not-fit-for-work, R-rating.


Its new range is called SS17 and Eckhaus Latta claim the photography campaign features real-life couples – both straight and gay – in the act. Thankfully, the raunchy parts come pixilated and in some instances you can even manage to see some of the clothes from the range.

The full campaign, shot by famed Korean-German (and often controversial photographer) Heji Shin (below left), can be viewed at the company’s website here.


Commenting on the shoot, Mike Eckhaus, said: “It had to be authentic. I don’t think the idea of simulation ever even crossed our mind.

“For us, it was really important to think of sex as something really natural and not something fabricated, hyper-sexualized, or taboo,” he said.

Shin, whose comments were reported on the US fashion site W Magazine, said of the shoot: “We were thinking of how we were using sexuality, the relationship between fashion advertising and sexuality—and in very direct terms saying sex sells,” Shin explained. And that led to a “sex-positive, body-positive, sexuality-positive”.

Some of the images from the shoot are below. Again, B&T strong advises work discretion.






Please login with linkedin to comment

Advertising Standards Bureau Eckhaus Latta The Today SHow

Latest News