Following a competitive pitch, Australian-owned sugar free foods company ‘Noshu’ has appointed Host/Havas Sydney to help launch their new range of sugar free Snackles bars into the mainstream grocery market.
The appointment, effective immediately, includes all above and below the line activity, PR and media. The Snackles launch campaign debuted on November 4.
Noshu aims to disrupt the mainstream muesli bar category with Snackles – an innovative rice crispy snack, positioned as a delicious, ‘better-for-you’ product for time poor parents and carers seeking healthier snacks that will still appeal to children. Snackles bars contain an average of 4 percent sugar, compared to the 30 percent or more added sugar content of similar mainstream products.
Laura Aldington, CEO of Host/Havas said: “As an agency, we are excited to be partnering with such an innovative and inspiring home grown success story as Noshu. And as a parent, I’m thrilled to be working with a brand that puts an end to the familiar battle between what your kids want to eat and what you want them to eat.”
Reuben Crossman, Brand Director for Noshu said: “This is a revolutionary product that will make a positive difference to many people looking for convenient, better-for-you treats that don’t compromise on taste. The Host/Havas team have displayed a comprehensive level of understanding for the complexities of the business challenge within a heavily saturated category and we are excited to bring this all to life so that people can start enjoying Noshu Snackles.”
Noshu, whose name derives from their ‘no sugar’ philosophy, has built a large and loyal following in Australia and New Zealand for their many sugar free offerings including a range of popular baking mixes, ready-to-eat cakes and slices, baked donuts and sugar free choc chips.
This new business win follows Host/Havas’ recent appointment to the United Nations’ Free & Equal (UNFE) campaign for LGBTI equality.
Please login with linkedin to commentnoshu
A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]