Norwegian Charity Creates Hitler Teddy Bear In New Campaign

Norwegian Charity Creates Hitler Teddy Bear In New Campaign

according to the Norwegian Heart and Lung Association, A child’s teddy bear could be more deadly than Adolf Hitler, Muammar Gaddafi, and Kim Jong-il combined. In the latest ad, the charity has re-imagined the dictators as cuddle bears to demonstrate the threat toys pose to children as they collect dust.

The Norwegian Heart and Lung Association teamed up with advertising firm Kitchen to launch the controversial campaign. The association also created a special unit, LHL Asthma and Allergy, to research the growing number of kids with asthma and allergies.

The ads feature individual pictures and videos of the teddy bear dictators along with the tagline “Teddy bears can be dangerous”.

56a78b9cc46188a0758b45a6

“For children, stuffed animals can be just as dangerous as the world’s worst despots,” Kitchen copywriter Bendik Romstad told The Local. “This campaign addresses how dangerous stuffed animals can be if they are not washed regularly.”

The campaign has been attacked for being too extreme and disrespectful to those who died under these dictatorships. On LHL Asthma and Allergy’s Facebook page users have complained:

  • Have lost all faith in you after the bad judgment you showed in this campaign. Regards, descendant of the survivors of the Holocaust.
  • My children’s teddies haven’t killed anyone, they haven’t torture chambers, they haven’t shot or gassed small children to death and I’m pretty sure they don’t have anything against Jews. Stop comparing teddies with killing sprees!!!
  • “Incredibly tasteless and not least disrespectful instrument!! Comparing Hitler’s hatred, racism and ideology which ravaged and destroyed an entire world with dust from teddies??… I’m ashamed.”

The organisation was quick to defend the campaign, saying they wanted “powerful agents” to get the point accross and that the toys are not for sale.




Please login with linkedin to comment

Latest News

Industry Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Industry Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets Meta said it will not enter negotiations to extend a deal to pay with Australian media companies for the news that appears on its platform. Michael […]

Seattle, USA - Jul 24, 2022: The South Lake Union Google Headquarter entrance at sunset.
  • Media

‘Nothing’s Changed’ – Google Will Continue To Pay For News 

Google’s position on funding Aussie journalism hasn’t changed as Meta reveals it plans to walk from future news content deals. Google has confirmed that it will not abandon news content deals with publishers, and has even been renegotiating ones that have nearly expired. Today, Meta said it will not enter negotiations to extend content deals […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]