B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Norwegian Charity Creates Hitler Teddy Bear In New Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Norwegian Charity Creates Hitler Teddy Bear In New Campaign
Media

Norwegian Charity Creates Hitler Teddy Bear In New Campaign

Erin M Doyle
Published on: 1st February 2016 at 9:53 AM
Erin M Doyle
Share
2 Min Read
SHARE

according to the Norwegian Heart and Lung Association, A child’s teddy bear could be more deadly than Adolf Hitler, Muammar Gaddafi, and Kim Jong-il combined. In the latest ad, the charity has re-imagined the dictators as cuddle bears to demonstrate the threat toys pose to children as they collect dust.

The Norwegian Heart and Lung Association teamed up with advertising firm Kitchen to launch the controversial campaign. The association also created a special unit, LHL Asthma and Allergy, to research the growing number of kids with asthma and allergies.

The ads feature individual pictures and videos of the teddy bear dictators along with the tagline “Teddy bears can be dangerous”.

56a78b9cc46188a0758b45a6

“For children, stuffed animals can be just as dangerous as the world’s worst despots,” Kitchen copywriter Bendik Romstad told The Local. “This campaign addresses how dangerous stuffed animals can be if they are not washed regularly.”

The campaign has been attacked for being too extreme and disrespectful to those who died under these dictatorships. On LHL Asthma and Allergy’s Facebook page users have complained:

  • Have lost all faith in you after the bad judgment you showed in this campaign. Regards, descendant of the survivors of the Holocaust.
  • My children’s teddies haven’t killed anyone, they haven’t torture chambers, they haven’t shot or gassed small children to death and I’m pretty sure they don’t have anything against Jews. Stop comparing teddies with killing sprees!!!
  • “Incredibly tasteless and not least disrespectful instrument!! Comparing Hitler’s hatred, racism and ideology which ravaged and destroyed an entire world with dust from teddies??… I’m ashamed.”

The organisation was quick to defend the campaign, saying they wanted “powerful agents” to get the point accross and that the toys are not for sale.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Erin M Doyle
By Erin M Doyle
Follow:
Erin Doyle is an experienced digital marketing specialist and comms expert.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?