North Appointed To Create Digital Experience Platform For World’s First Flying Race Car Series

North Appointed To Create Digital Experience Platform For World’s First Flying Race Car Series
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Airspeeder, the world’s first flying car racing series described as the ‘Formula One of the skies’, has appointed Sydney design and innovation studio North to create its new immersive digital experience platform.

Airspeeder will be the most exciting and progressive motor sport on the planet. Elite pilots will use the sky as their playground in intense head-to-head competition, flying electric octocopter or ‘Speeders’ which can hit speeds of up to 200km/h.

Independent digital transformation specialists North have been appointed to develop the digital brand identity and an immersive digital platform that focuses on bringing the sport to life for fans, investors, sponsors and commercial partners. Airspeeder joins a growing list of startups turning to North to optimise their digital experiences to grow their businesses.

Ian Howarth, creative director at North said: “Airspeeder promises to be one of the most innovative and exciting new sport and entertainment properties to emerge in decades and it needs a visual identity and digital experience to match that promise.”

Chris Abbott, head of strategy at North added: “We are creating a best-in-class platform that will be a key delivery channel for fans,elevates the brand more broadly and focuses on the incredible Airspeeder story with interactive and immersive elements to show it off in full.”

Matt Pearson, founder of the performance electric flying car company Alauda and Airspeeder said: “As the Airspeeder racing series continues to advance, we need a digital presence that reflects what this motorsport is all about. North demonstrated they could bring brand and experience together and combined with cutting edge design, present what we’re developing to its fullest.”

From its headquarters in Adelaide and its global commercial base in London, Airspeeder has secured institutional funding from three leading technology venture capital firms and has drawn leading names in aerospace, motorsport and engineering including Rolls-Royce and Babcock Aviation. Manned testing flights are due to begin in the South Australian desert soon.

 North launched in 2018 has led a number of projects from large digital transformations to new product innovations for clients including Virgin Money, Safety Culture, Australian Institute of Company Directors, ASX, Torrens University and Uno Home Loans.

Please login with linkedin to comment

airspeeder

Latest News

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji
  • Technology

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji

If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]

by B&T Magazine

B&T Magazine
Australian Study Finds Guidelines Are Needed For Vaping On TikTok
  • Media
  • Technology

Australian Study Finds Guidelines Are Needed For Vaping On TikTok

A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views.  The study found that 63 […]

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Hootsuite Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

Hootsuite Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]