The ASX has unveiled a new digital brand identity created by digital transformation specialists, North.
The studio was appointed to reinvigorate the ASX brand from its conservative, traditional securities exchange look, to a more progressive and user-friendly interface.
With up to two million users each month, the ASX website is a key source of trusted information for investors, issuers and market participants, and formed the cornerstone of the project.
North was tasked with re-imagining the digital interface and visual language to create a consistent experience framework that expressed ASX’s leadership in technology-led innovation. It created a visual design strategy that optimised the user experience which then informed the overall design.
The new experience features redesigned company pages with rich interactive charting and analysis tools; dynamic market data displays designed to work on any device and smart text and a daily market wrap to track market movers.
ASX general manager, Elizabeth Towler said: “North has delivered an innovative, sleek new progressive visual identity, which is accessible and reflects the values of the ASX. They worked closely with our marketing and digital teams to deliver the website vision and we couldn’t be happier with the result. I have no hesitation in recommending them.”
Ian Howarth, creative director and managing partner at North said: “Going deep into the core values of ASX and their brand personality was crucial to the success of the project. But you also have to step into the shoes of the user to create an interface that’s quickly scannable, easy to navigate and highly reactive.
“The seemingly small elements to any digital platform have an enormous effect on the end results for the user. Calls to action, colour palette, typography and graphic devices all have an impact and must be carefully optimised.”
North launched in 2018 following the merger of Howarth’s North Collective with UX Director’s Chris Abbott’s design sprint company, Lean Design Labs. Both had worked in leadership roles together at Deloitte Digital in Sydney. Since opening, North has led a number of projects from large digital transformations to new product innovations for clients including Virgin Money, Pepper, Australian Institute of Company Directors, Torrens University and Uno Home Loans which recently received a Good Design Award for it’s loanScore tool which was developed in collaboration with North.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]