Australian independent full service advertising agency Noisy Beast is set to double in size over the next 12 months after being appointed as the lead agency by PGT Healthcare to support the global expansion of Swisse Wellness.
Swisse Wellness and PGT Healthcare (the international joint venture between Procter & Gamble and Teva Pharmaceuticals) recently announced a milestone global partnership that will see its range of more than one hundred vitamins, minerals and supplements introduced globally over the next few years.
Noisy Beast has been appointed to create and deliver integrated campaign solutions from creative, production, digital and media strategy.
Noisy Beast managing director Adam Hilton says, “We’re delighted to have been appointed to apply our unique Noisy Beast advertising approach in numerous countries over the next few years.”
Established in Melbourne, Australia, Noisy Beast has developed a hugely successful ambassador strategy for Swisse that has helped it become the fastest growing VMS (vitamin, mineral and supplement) brand in the world over the last 5 years.
Noisy Beast has already established a presence in Geneva, while preparing to open a London office later in 2014. An Asian and South American base will follow over the next two years.
Noisy Beast executive creative director, Stewart Byfield says, “Having spent over a decade helping to develop the Swisse brand in Australia, we are extremely excited about taking our proven approach to the world.”
Please login with linkedin to commentFairfax Media
Reckitt has leveraged internal research to launch its new Future of Work Strategy. The research uncovered key highlights for employees working for the consumer healthcare organisation in Australia, which form the foundations on which the Reckitt Future of Work model was created. Completely based around flexibility, the approach offers employees a hybrid model where they […]
With Google abolishing third-party cookies and Apple continuing to push privacy-first solutions, marketers are on the lookout for new ways to reach engaged customers, while remaining compliant with rules and regulations. To help these marketers, Australian data commercialisation company smrtr has recently released a new whitepaper Through the Looking Glass: The Rise of Hypothesis-based Marketing. The whitepaper looks […]
The high-profile defamation trial continues to provide twist and turns, as Roberts-Smith corrects evidence he has already given, and politician Andrew Hastie is expected to give his own. Roberts-Smith corrected evidence he previously gave in court on Friday, managing to make the defamation case against Nine even more complicated. According to ABC News, the former […]
A recent report by reviews.org has found that 46 per cent of Australians say they are addicted to their phones. Reviews.org also found that Australians spend 17 years of their life, and an average of five hours a day, staring at their phones. 1,000 Australians were interviewed for the report, which found some startling insights […]
Wales has proven itself the surprise package of EURO 2020, advancing to the final 16 over the weekend over more fancied rivals. It was the team’s 2-0 win over Turkey last Thursday that caught everyone’s attention and gave the Welsh enough for-and-against points to advance through to the semis. Welsh TV station S4C also got […]
celebrity chef Manu Feildel, best known for hosting My Kitchen Rules, will see his contract with Seven end this month. My Kitchen Rules, initially a ratings juggernaut for Seven, ended in 2020. Despite persistent rumours that the show would make a comeback in 2022, in a May interview with TV BlackBox, Seven’s director of programming Angus […]
Zurich has been co-principal partner of Melbourne Football Club since 2018 and the sponsorship arrangement broadened in 2020 when Zurich also became Co-Principal Partner of the club’s AFLW team. CEO of Zurich life & investments, Justin Delaney, expressed his excitement at being able to continue the successful partnership. “We’re thrilled to extend our partnership with […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]