Australian independent full service advertising agency Noisy Beast is set to double in size over the next 12 months after being appointed as the lead agency by PGT Healthcare to support the global expansion of Swisse Wellness.
Swisse Wellness and PGT Healthcare (the international joint venture between Procter & Gamble and Teva Pharmaceuticals) recently announced a milestone global partnership that will see its range of more than one hundred vitamins, minerals and supplements introduced globally over the next few years.
Noisy Beast has been appointed to create and deliver integrated campaign solutions from creative, production, digital and media strategy.
Noisy Beast managing director Adam Hilton says, “We’re delighted to have been appointed to apply our unique Noisy Beast advertising approach in numerous countries over the next few years.”
Established in Melbourne, Australia, Noisy Beast has developed a hugely successful ambassador strategy for Swisse that has helped it become the fastest growing VMS (vitamin, mineral and supplement) brand in the world over the last 5 years.
Noisy Beast has already established a presence in Geneva, while preparing to open a London office later in 2014. An Asian and South American base will follow over the next two years.
Noisy Beast executive creative director, Stewart Byfield says, “Having spent over a decade helping to develop the Swisse brand in Australia, we are extremely excited about taking our proven approach to the world.”
