No, Not An April Fool’s Joke: Thinkerbell Creates Mint-Flavoured Coffee For ECLIPSE

No, Not An April Fool’s Joke: Thinkerbell Creates Mint-Flavoured Coffee For ECLIPSE
B&T Magazine
Edited by B&T Magazine



Ever wanted to recreate the taste of hurriedly brushing your teeth after downing your coffee when you oversleep the morning alarm? Now, with Thinkerbell and ECLIPSE, you can!

ECLIPSE mints has partnered with cutting-edge coffee roasters Undercover Roasters, to develop the world’s first coffee to leave you with fresh breath.

Michelle Gazzolo, portfolio director gum & mints, Mars Wrigley says: “We know Australians habitually reach for a mint after a coffee. So, we developed the ECLIPSE Mint Mocha to help emphasise this occasion, and make coffee moments instantly more desirable.”

“We have loved working with Undercover Roasters to develop the special edition ECLIPSE™ Mint Mocha and are proud to see it in cafes, and on shelves for people to try at home.”

The ECLIPSE Mint Mocha comes in two ways: a spearmint infused chocolate ‘orb’ to be integrated into coffees by baristas, and an ECLIPSE Mint Mocha granules pack.

Tom Wenborn, executive creative tinker, Thinkerbell said: “Coffee and spearmint is an unlikely combination – but it works. The ECLIPSE Mint Mocha is a seriously delicious innovation. The R&D involved has kept the Thinkerbell office buzzing for the last couple of months. We’ve loved working with ECLIPSE™ mints to help them find a new, inventive way to showcase the coffee and mint occasion.”

The ECLIPSE Mint Mocha is available in participating cafes, such as Undercover Roasters, Abbotsford, Turning Point, Ripponlea, Short Straw, Hawthorn, Collective Espresso, Camberwell. It can also be purchased as a 250g take home granule pack.

It is available for a limited time only.

CREDITS

Agency: Thinkerbell

Client: ECLIPSE mints, Mars Wrigley

Production: Betty Wants In




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