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Reading: “No Laughing Matter!” Google Calls In A Comic In Latest Campaign Against The Federal Government’s Proposed News Code
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B&T > Campaigns > “No Laughing Matter!” Google Calls In A Comic In Latest Campaign Against The Federal Government’s Proposed News Code
Campaigns

“No Laughing Matter!” Google Calls In A Comic In Latest Campaign Against The Federal Government’s Proposed News Code

Staff Writers
Published on: 5th October 2020 at 6:50 AM
Staff Writers
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When all else fails, play the comedy route!

That appears to be Google Australia’s latest tact in its ongoing war with the federal government and the ACCC who are demanding the tech behemoth pay for news content.

Google has enlisted comedienne Greta Lee Jackson in a new campaign that just so happens to coincide with the ACCC finalising the consultation period with digital platforms and Australian news publishers before the proposed mandatory news code becomes law. Google has called the proposal “extreme” and unfair.

In the video, Jackson aims to break down the very complex issue into language everyday Google users (that’s you and me) can (hopefully) understand.

The new spot is part of a concerted campaign by Google Australia to try and persuade the Google-using public that the ACCC’s recommendations are unfair.

Ultimately, Google fears if the legislation becomes law here it will soon be adopted by other countries, too.

Check out the new campaign below:

 

 

 

 

 

 

 

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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