When all else fails, play the comedy route!
That appears to be Google Australia’s latest tact in its ongoing war with the federal government and the ACCC who are demanding the tech behemoth pay for news content.
Google has enlisted comedienne Greta Lee Jackson in a new campaign that just so happens to coincide with the ACCC finalising the consultation period with digital platforms and Australian news publishers before the proposed mandatory news code becomes law. Google has called the proposal “extreme” and unfair.
In the video, Jackson aims to break down the very complex issue into language everyday Google users (that’s you and me) can (hopefully) understand.
The new spot is part of a concerted campaign by Google Australia to try and persuade the Google-using public that the ACCC’s recommendations are unfair.
Ultimately, Google fears if the legislation becomes law here it will soon be adopted by other countries, too.
Check out the new campaign below: