Don’t text and drive.
It’s a simple message governments have been trying to get across for years.
Continuing the push to stop people glancing at their smart phones, moving their thumb quickly over the responsive keyboard, Nissan in Peurto Rico has launched a rather frank print campaign.
The campaign was created by Y&R in Peurto Rico.
Advertising Agency: Y&R, Puerto Rico
Creative Director: Sylvia Soler
Associate Creative Director / Copywriter: Vanessa Fernández
Associate Creative Director / Art Director: Arturo Pérez
Photographer: Paco Márquez
Retoucher: Otto Canchani