Having only recently hit the market, the Nissan Juke, Micra, X-Trail & QASHQAI, boasts some of the most extensive spec updates and innovations the motoring company has released to date. So many new innovations and specifications in fact, that Nissan Australia recently challenged the man with the best memory in the world, Jonas Von Essen, to see if he could remember them all.
Labelled ‘The Human Spec Sheet’, a series of videos produced by Whybin\TBWA Group Melbourne sees Von Essen hurtling down an airstrip while attempting to recount every specification the cars have, from memory. From the three-point Emergency Locking Retractor Front Seatbelts with Seatbelt Pretensioners and Load Limiters, to the really hard stuff like where the cup holders can be found.
Von Essen is given only four minutes to recount up to 138 individual specifications straight off the top of his head. Driven by professional Nissan stunt driver Samantha Reid, these memory tests take place under what can only be described as ‘challenging’ circumstances.
Chris Mandile, Nissan Australia’s executive general manager for marketing said: “It can often be challenging to fully engage wider audiences with the finer details found in a new Nissan vehicle, especially when you consider the generous equipment levels, features and performance outputs available in every model, all of which is summarised in each model’s specification or ‘spec’ sheet. These enjoyable videos are a fresh approach to a commonly used medium and they live up to our philosophy of innovation that excites.”
http://youtu.be/90guByuap_Q
http://youtu.be/yoPHrbWCjlI
CREDITS:
Client – Nissan Australia
Creative agency – Whybin\TBWA Group Melbourne
Creative:
Executive Creative Director: Paul Reardon
Digital Creative Director: Damian Royce
Creatives: Tim Woolford, Scott Canning
Production:
Head of Production: Margot Ger
Producer: Lauren Pell
Director: Tom Lock
1st AD: Richard Hearman
DOP: Marin Johnson
Editor: Tom Lock
Animations: Ben Hall
Sound: Phil Kenihan & Justin Bodinac (Front of House)
Stunt Driver: Samantha Reid
World Memory Champion: Jonas Von Essen
Account Service & Planning:
Group Managing Director: Kimberlee Wells
General Manager: Mike Napolitano
Senior Account Manager: Nikki Rawling
Account Manager: Amelia Van Veenendaal, Leigh Arbon
Planner: Paul Arena
Social Planner: Hien Pham
Nissan Australia:
Executive GM Marketing: Chris Mandile
Digital Specialist: Kirsten Szwajlyk
Digital Coordinator: Paul Cook
