Nine’s Upfronts Pushes A Content Heavy Focus For Advertisers To Pounce On

Nine’s Upfronts Pushes A Content Heavy Focus For Advertisers To Pounce On

Nine’s upfronts were, as always, a chance for the entertainment company to wow consumers and advertisers. 

It’s always got glitz, glamour, and the information media buyers have been clamouring for. 

Per usual, Nine introduced a content-heavy slate that advertisers can leverage to connect with key audiences and demographics. There were no big shake-ups in terms of content; most of your favourites are returning, although Ninja Warrior and Celebrity Apprentice did get the axe. 

Plus, some fresh formats, and all major mastheads are continuing to chug away. However, Nine is focusing on how best to maximise what they already do very well. So yes, Love Island is safe! 

9now Overhauled

9Now is getting a makeover focusing on turning the free streaming service into a platform that more closely resembles television but with more bells and whistles. For instance, you’ll now be able to restart live television and watch it from the beginning, and when you head to 9Now, you’ll be greeted with live television automatically playing. The rejig seems like a clever move to further separate 9Now from Stan and make sure 9Now doesn’t just look like any other streaming service. Instead, it’ll be positioned as an extension of television.

Advertisers Can Amp It Up Across Online News. 

The most exciting news for advertisers is that Nine’s revamped how advertisers can play on its download papers. So from The Sydney Morning Herald to The Financial Review, advertisers will now be able to interact with readers better than ever before. Brands will now be able to digitally insert streaming video or rich media advertising, including false covers and digital catalogues.

AFR Supercharged!

Nine continues to show its print love with plans to further supercharge The Australian Financial Review. The entertainment company plans to focus more on the masthead, which will ultimately mean advertisers will have more opportunities to connect with a niche audience.

All The Telly Tea!

If that wasn’t exciting enough, Nine also announced the return of The BlockMarried At FirstLegoMaster and Snack Master.

Nine also announced fresh shows like the dating show, My Mum Your Dad, which consists of kids setting up their parents and then secretly watching them date.

Plus, a Gordan Ramsay-led vehicle called Food Stars will see Ramsay lend his signature swearing to finding the next foodie star.

If that wasn’t thrilling enough, Nine also announced the Summit, which will see a group of strangers embark on an epic quest in the rugged Alps of New Zealand’s southern island.

Plus a Shane Warne mini-series, but the details are under wraps. 

Nine’s announcements further cemented the company as a content-focused juggernaut. 




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