Nine’s Fortunes Soar Post Lockdown, As 9Now Revenues Predicted To Boom By 45%

Nine’s Fortunes Soar Post Lockdown, As 9Now Revenues Predicted To Boom By 45%
B&T Magazine
By B&T Magazine



Nine has used its AGM this morning to paint a promising post-lockdown picture of its TV revenues to shareholders.

Interestingly the media company revealed that its BVOD channel 9Now now accounts for 18 per cent of its TV revenues. 9Now revenues for the first half to December are expected to be up by more than 45 per cent.

In a speech to investors, Nine CEO Mike Sneesby (main photo) revealed that metro free-to-air revenues for the half year to December is expected to be up more than six per cent on the same period last year.

“The trends that we cited at the full year result in August have continued,” Sneebsy said. “The underlying advertising market remains robust across all key advertising segments, and Nine’s leading content is underpinning strong share across all of our distribution platforms.

“Advertising momentum has clearly improved post the lockdowns in Sydney and Melbourne,” Sneesby said.

Nine is predicting its radio ad revenues to improve by 10 per cent until the end of December, while STAN subscribers had soared thanks to lockdown and the start of the UEFA season.

Nine’s publishing division – including The Age and The Sydney Morning Herald – was expected to see revenues increase 10 per cent bought on by increased subscriptions and revenues from Google and Facebook. Revenues for its real estate site Domain were up 18 per cent on the current white-hot property market.

Highlights of the AGM included:

 

 

 

 

 




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