Nine Entertainment Co. announced today the launch of ninemsn’s latest lifestyle website, Homes, adding to the expanding slate of genre-specific sites that have been rolled out since April this year.
Homes will focus on how Australians live now, and include content targeted at homeowners and renters, Millennials and Gen Xers, embracing the diverse trends emerging in urban living.
Alex Parsons, chief digital and marketing officer for Nine Entertainment Co., said: “The launch of Homes is testimony to ninemsn’s continued commitment to providing Australians with premium, relevant and fresh content. Nine Entertainment Co. continues to leverage its expertise in creating great stories that meet the ever-changing needs of our audiences.”
A range of lifestyle experts will contribute to Homes, including the ‘house whisperer’ and celebrity stylist Megan Morton, as well as Instagram sensations We Are Tribe, Milkwood Permaculture and The Planthunter.
Emma Chamberlain, managing editor ninemsn, said: “We are really excited about the calibre of people we have assembled to contribute to Homes. Australians are changing the way they live and our contributors reflect that in their lives and their work.
“The site is for people who want to make a tangible change to their home by making something, growing something or creating something. The content reflects the way Australians are choosing to express themselves through their homes. They want to contribute to the creation of a liveable space in a hands-on way, but the site will also showcase beautiful spaces and source beautiful products and furniture for the audience, because often the sight of a beautiful home or thing is the start of a great idea.”
Features on Homes will include exclusive online tours of the homes of high-profile Australians, doable DIYs, click-to-buy options, as well as extensive bespoke content created especially for the site.
Ryobi is the major sponsor for launch. New food and travel websites will join ninemsn’s slate of lifestyle content early in 2016.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]