Nine Wheels Out The Stars For Glitzy (And Rather Long) 2017 Upfronts

Nine Wheels Out The Stars For Glitzy (And Rather Long) 2017 Upfronts
SHARE
THIS



Star power was the order of the day at Nine’s Upfronts held at Sydney’s Star Casino yesterday afternoon.

Clearly trying to impress the room packed full of buyers and advertisers, the actual programming played second fiddle to a parade of stars and the broadcaster’s talent. The cavalcade included (a trouserless) Hamish and Andy, Yolanda Hadid, Shane Warne and the likes of Lisa Wilkinson, Julia Morris, Tracy Grimshaw and the the Stefanovic brothers Karl and Peter.9_UPFRONTS_DSF8533%20%2857%29

In all truth, the five-hour presentation started to test even the most hardiest of soul’s patience and circulation to the derrière.

As expected, there was a big emphasis on the network’s two biggest staples – cricket and NRL. While its new women’s site Honey.nine.com.au also got its fair share of plugs.unspecified

New shows for 2017 included Australian Ninja Warrior. Based on the US version, it’s an obstacle course for elite athletes which Nine hopes will be a prime-time family hit.

Nine’s also back in the food genre with Family Food Fight which will pit family members against one another to find “Australia’s greatest food family”.9%20UPFRONTS%20-8315

Karl Stefanovic was announced as the host of This Time Next Year which appears to be the networks tearjerker. Although actual details were sketchy it appears to follow people achieving personal goals over a year-long period.

While Last Resort: Love Me Or Leave Me appears to send extremely unhappy couples to a tropical island to determine if they should split or not.

9%20UPFRONTS%20-8452

Other scheduling highlights included:

• The return of Hamish and Andy in some guise
• An Alan Bond mini-series title House of Bond
• A new Underbelly series on the life of Mark “Chopper” Read
• A travel show called Travel Guides that sees ordinary Australians sent to uncomfortable overseas destinations
Murder Calls that appears to re-open cases of unsolved crimes
• Sophie Monk and comedian Nick Cody are set to host Accidental Heroes, a show Nine spruiks as “the weirdest families, wildest animals and some of the greatest fails ever to be caught on camera”
• While Richard Wilkins will host an eight-part entertainment program called The A List

9%20UPFRONTS%20-8472

Nine also announced the return of the following for 2017: The Block, The Voice, Married at First Sight, Here Come The Habibs, Doctor Doctor, Love Child, House Husbands, Getaway, RBT, The Footy Show, 20 to One, Millionaire Hot Seat and Matt and Kim to the Rescue.

9%20UPFRONTS%20-9051

Speaking at the Upfronts, Nine’s CEO Hugh Marks acknowledged that his first 12 months in the top job hadn’t been without its difficulties.

9%20UPFRONTS%20-9126

“I felt like we had to make a bold statement that this was the new Nine, this was Nine’s future, and it’s all built around great content and great people,” Marks said.

“We’ve dedicated ourselves to creating the biggest slate of shows we’ve ever delivered, with 50 per cent more hours of premium prime time entertainment.”

 

Please login with linkedin to comment

Advertising Standards Bureau Failure WFI Smart50 Awards

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine