Nine News has unveiled a new free 9News mobile app designed to deliver a better experience for users with enhanced geo-location technology for news alerts.
The new app has video at its heart, with seamless streaming which allows consumers to play the video while reading the written news story.
The app features stories from Nine News teams across the country and the world, as well as the Today show, A Current Affair, 60 Minutes, Wide World of Sports, TheFix and 9Finance.
With enhanced geo-location technology, the new 9News app allows users to set news and weather for their local area and even postcode, ensuring they are kept up to date with news that is relevant to them.
Josie MacRae, head of digital news at Nine, said: “Our new 9News mobile app represents a major step forward and gives us the ability to deliver breaking news – with high-quality, video-led content – into the hands of hundreds of thousands of people at a moment’s notice.
“The 9News app’s geolocation functionality allows us to send alerts down to specific geographical areas, so that in the event of a major breakdown on a freeway or a police incident, we can alert people to what is happening locally.”
The 9News app also has a number of key new functions, including ‘Just In’, with a live feed of local, national, world and sports news, alerts by topic and a weather forecast for each suburb.
“Our enhanced news app is tailored to the needs of the audience and will be supported by a major on-air promotional campaign encouraging Australians to download it for the improved video and geo-location experience,” MacRae said.
The launch of the new 9News mobile app comes just four months after Nine overhauled its main news vertical, 9news.com.au, with a mobile video-first approach.
According to a new study by Gemini, the meteoric rise and subsequent volatility of Bitcoin has many Aussies considering whether digital assets have a place in an investment portfolio, often comparing cryptocurrencies against more traditional asset classes, such as property. Now, as concerns grow over inflation and the economic slump – motivating many investors to look […]
Facebook has officially released the campaign for the succinctly named Ray-Ban Stories: First-Generation Smart Glasses. The Ray-Ban Stories are, according to Facebook’s official release, “smart glasses that give you a new way to capture photos and video, share your adventures and listen to music or take phone calls.” They are the product of a collab […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]