The next season of Married at First Sight isn’t airing until next year, but already Channel Nine’s flagship romance reality show has struck a chord with the Aussie public.
Nine has recently been introducing the contestants for next season for the fifth season of Married at First Sight one by one via social media, and its post on Friday was about a guy named Dean, who “wants to be loved, honoured… and obeyed”.
The tweet includes a video of Dean talking about what he wants in a woman.
— Married At First Sight Australia (@MarriedAU) December 14, 2017
“It’s hard to say without being sexist or something, but I like a girl that is a girl and like, she’s girly, and knows that I’m the man and I’m in charge,” he said.
“I also want someone that listens to me and… I want to be the alpha male and she needs to respect me as the man. I think that’s a traditional role that still exists in a lot of other countries in the world, and Australia’s kind of lost that.
“A lot of guys are just afraid to be men now and they’re just getting whipped by their women. I don’t agree with that – I don’t know why that’s happened. I want to bring it back.”
The tweet has already garnered over 1,000 comments, and it’s fair to say most of them are in the negative category.
Some have described the promo as “disgusting”, “terrifying” and “upsetting”, while others have threatened to boycott Nine and the advertisers for Married at First Sight.
— ?Patricia Barraclough? (@PMBarraclough) December 14, 2017
Channel 9. You’re not being controversial. You’re being complicit.
— Holly (@talkandtea) December 14, 2017
Early warning signs for domestic violence- shame on you channel 9. Disgusting do not watch
— Sophie Potter (@sophijayp) December 17, 2017
You guys realise it’s 2017 and women have rights, right? This is not entertaining television it is terrifying and upsetting.
— Merryanne ? (@maryannelouiseg) December 16, 2017
This is wrong and absolutely no companies that respect women should paid for any advertising during this series
— Annie O’Rourke (@CEO89oEast) December 15, 2017
From the same channel that bought us Don Burke and sat back while he allegedly abused and assaulted countless women. Okay then. Time to lodge a formal complaint I think.
— KayeRoeWarrior (@KayeRoeWarrior) December 14, 2017
— Santa ?? (Sanita) (@sanita_keegan) December 16, 2017
I’m boycotting Channel 9 and all advertisers on this show from now. thanks for this list, previous commenter. Anyone know others?@LottolandAU @KFCAustralia @SuzukiAus @HotelsCombined @9NowAU @9NewsAUS
— Merryn Redenbach (@merrryn) December 16, 2017
Yo Channel 9, put yourself in the sea please.
— Annie Parker ? (@annie_parker) December 16, 2017
Nine declined to comment when approached by B&T.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]