Nine Announces Senior Sales Hires As Broadcaster Eyes 2024 Olympics

Nine has appointed Andrew Cann and Andrew Nicholls to senior roles in Nine’s sport commercial leadership team, in a move that further supercharges Nine’s enviable sports marketing platform as it engages with the market on its Olympic commercial offering.

As director of sales – Olympic Games, Cann will lead the development of Nine’s Olympic commercial strategy and implementation across all platforms, providing opportunities for brands within Nine’s Olympic coverage never before available in Australia.

Andrew Cann

Nicholls has been appointed as sirector of sales operations – Sport and Olympic Games and will lead the sport operations strategy and implementation across the Olympics and all of Nine’s sport platforms, continuing to drive the evolution of connecting its sport assets for brands.

Both will report to director of sales – Sport and Olympic Games, Matthew Granger.

Andrew Nicholls

The appointments of these two senior roles represents a key step in Nine’s investment into sport as a powerful content platform across a Total Television, Total Publishing and Total Audio landscape.

Combined with its 20 million signed-in user data proposition, Nine continues to lead the way in delivering the needs of audiences and partners, giving clients the opportunity to connect their brands in meaningful and contextual ways that deliver powerful business and marketing results.

Matthew said: “Both these appointments herald a new era in growing Nine’s mega sport marketing platform. Andrew Cann brings a depth of experience and passion in sport from both his roles at Nine and his time at the AFL. He is the perfect person to drive and lead our Olympics proposition.”

“Andrew Nicholls’ media sport pedigree is without peer. His experience and expertise across all elements of the sport media landscape makes him the perfect addition to our team to assist Nine in enabling brands to make the most of our unrivalled content ecosystem. I am delighted Andrew will be part of Team Sport at Nine as we continue to unlock those advantages for our partners.”

Cann has most recently been group business director in Melbourne for Nine, having worked previously in sport sales at Nine and with the AFL Commercial team.

Cann said: “I am pumped to be joining the Sport team to lead Nine’s Commercial Olympic offering for what will be an unforgettable Olympic Games for both audiences and brands. With the strengths of Nine’s content platforms and the proven track record of WWOS, I can’t wait to work with brands to unlock and connect them with audiences in a way, and on a scale, never seen before in this country. The Olympic Games are a unique and special event, and I feel privileged to be part of Nines Olympic journey. Bring on Paris 2024!”

Nicholls has most recently run his own media and sport consultancy firm, having worked previously as director of sport – network sales and head of sport sales strategy at Seven West Media.

“I started my career at Nine and to return and be surrounded by such a compelling arsenal of broadcast, publishing and audio assets is super exciting. To be working with the strongest sporting stable, featuring codes as diverse and prestigious as the Olympics, NRL, Australian Open Tennis and the suite of Grand Slams, the Ashes, Rugby Union and Swimming championships to name just a few, is an incredible opportunity. WWOS is the home of unforgettable, high-engagement, unscripted television and in this new Olympic era, with the platforms at our disposal, what we can do together with our clients and their brands is unparalleled,” said Nicholls.

Both will commence their roles in the coming weeks.

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Andrew Cann Andrew Nicholls Nine Paris 2024 Olympics