Nikon Launches ‘Everything Starts With A Deal’ Campaign, Via la chose

Nikon Launches ‘Everything Starts With A Deal’ Campaign, Via la chose
B&T Magazine
Edited by B&T Magazine

Nikon has launched a new campaign for their eyewear range in partnership with Paris based agency la chose.

The campaign was launched on Valentine’s Day in thirty countries around the world, and was shot in France on 35mm to render an appealing grainy texture in the fashion of the best romance films.

Anne-Sophia Carena, Head of Brand Content and Digital marketing at Nikon, said, “we felt from the very beginning that we were holding something emotionally powerful with this creative proposition built around a strong and universal consumer insight.”

“All the markets rallied around the campaign. We’re mobilizing incredible energy to roll out the campaign globally.”

The campaign is 360, with the film accompanied by an outdoor campaign shot by Pauline Darley and 3D studio Salamanca.

Pantera (SOLAB) who directed the film, said, “the other factor that made this project special was that we got to shoot it in that one particular moment when lockdown ended, it was summer in Paris, it was actually hot and with beautiful sunlight every day, so we were more than happy to portray the city during such an unusual moment. Every part of this project came with a huge amount of freedom to it.”


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