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Reading: Nikon Launches ‘Everything Starts With A Deal’ Campaign, Via la chose
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B&T > Marketing > Nikon Launches ‘Everything Starts With A Deal’ Campaign, Via la chose
Marketing

Nikon Launches ‘Everything Starts With A Deal’ Campaign, Via la chose

Staff Writers
Published on: 17th February 2021 at 9:01 AM
Edited by Staff Writers
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Nikon has launched a new campaign for their eyewear range in partnership with Paris based agency la chose.

The campaign was launched on Valentine’s Day in thirty countries around the world, and was shot in France on 35mm to render an appealing grainy texture in the fashion of the best romance films.

Anne-Sophia Carena, Head of Brand Content and Digital marketing at Nikon, said, “we felt from the very beginning that we were holding something emotionally powerful with this creative proposition built around a strong and universal consumer insight.”

“All the markets rallied around the campaign. We’re mobilizing incredible energy to roll out the campaign globally.”

The campaign is 360, with the film accompanied by an outdoor campaign shot by Pauline Darley and 3D studio Salamanca.

Pantera (SOLAB) who directed the film, said, “the other factor that made this project special was that we got to shoot it in that one particular moment when lockdown ended, it was summer in Paris, it was actually hot and with beautiful sunlight every day, so we were more than happy to portray the city during such an unusual moment. Every part of this project came with a huge amount of freedom to it.”

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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