Nikki Warburton has been appointed Audi Australia’s chief customer & marketing officer, a newly created role that reflects Audi’s commitment to delivering the highest level of customer service.
The chief customer & marketing officer role now draws in the Product Planning, Customer Experience and Digital Innovation areas, as well as the existing Marketing Communications, Corporate Communications and Experiential Marketing functions that already comprised the Marketing Communications team.
Audi Australia managing director, Paul Sansom said: “This realignment is all about a more dedicated focus on the most important person in our business: the customer.
“Nikki’s experience, enthusiasm and success in her first 12 months in the CMO role at Audi made her the obvious candidate to lead the expanded team.
“This realignment is a natural progression for our company as we head into a highly anticipated wave of new products that will arrive here in the next 12-18 months.”
He added: “These will be pivotal for Audi as we take the brand into an exciting new era of premium mobility.”
Nikki Warburton commented: “I am thrilled to take on this broader responsibility, and I feel very energised by this incredible opportunity to lead our effort to become a more customer-centric business.
“The new team brings together so many elements including the way we talk to customers, the way we interact with them and the way we offer them the very best products in the premium automotive market.