Sportswear giant Nike has unveiled its first campaign since becoming the kit supplier to English Premier League team, Liverpool.
The deal, announced in January, takes effect as of June 1st this year and will see Nike manufacture and supply Liverpool FC’s playing, training and travel wear for the coming seasons.
Nike’s reportedly stumping-up a cool $US40 million a season for the deal meaning it needs to shift a lot of team shirts.
The new campaign via Wieden+Kennedy is called “If it can be done… it will happen here” and shows the passionate spirit of the city of Liverpool and its football-mad fans.
The ad’s designed to flog Nike’s new Liverpool kit which have reportedly had lucklustre reviews due to hte indifferent design and high price.
It features a raft of the team’s stars including Jordan Henderson, Alisson Becker, Virgil van Dijk, Curtis Jones and Harvey Elliott, as well as team managers Jürgen Klopp and Vicky Jepson.
Check out the gritty work below:
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]