Sportswear giant Nike has unveiled its first campaign since becoming the kit supplier to English Premier League team, Liverpool.
The deal, announced in January, takes effect as of June 1st this year and will see Nike manufacture and supply Liverpool FC’s playing, training and travel wear for the coming seasons.
Nike’s reportedly stumping-up a cool $US40 million a season for the deal meaning it needs to shift a lot of team shirts.
The new campaign via Wieden+Kennedy is called “If it can be done… it will happen here” and shows the passionate spirit of the city of Liverpool and its football-mad fans.
The ad’s designed to flog Nike’s new Liverpool kit which have reportedly had lucklustre reviews due to hte indifferent design and high price.
It features a raft of the team’s stars including Jordan Henderson, Alisson Becker, Virgil van Dijk, Curtis Jones and Harvey Elliott, as well as team managers Jürgen Klopp and Vicky Jepson.
Check out the gritty work below:
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