The US Open has just kicked off (minus a stack of stars who are sitting it out due to the coronavirus). And to celebrate the legendary tennis tournament, Nike is once again jogging on the spot with new work that celebrates two absolute icons of the game – Serena and Venus Williams.
Called “You can’t stop sisters” the spot’s the work of creative agency Weiden+Kennedy and serves to debunk the myth that there’s always been this simmering rivalry between the two.
Serena, at 38, has 23 Grand Slam titles while 40-year-old Venus lays claim to seven. Both have been ranked world number one: Venus for a total of 11 weeks, beginning in February 2002; Serena for a staggering 316 weeks, beginning in July 2002.
They have played each other 31 times in their career and Serena leads their head-to-head 19–12.
Nike’s new ad aims to celebrate their achievements instead of pitting them against each other.
Venus says in the ad’s voiceover: “Ever since we were little girls you have compared us to each other. It’s funny, you saw two tennis players trying to win a game. We saw two sisters changing it.”
Serena is sponsored by Nike, however, Venus wears her own apparel brand on court called ‘EleVen’.
Check out the latest work below:
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]