The US Open has just kicked off (minus a stack of stars who are sitting it out due to the coronavirus). And to celebrate the legendary tennis tournament, Nike is once again jogging on the spot with new work that celebrates two absolute icons of the game – Serena and Venus Williams.
Called “You can’t stop sisters” the spot’s the work of creative agency Weiden+Kennedy and serves to debunk the myth that there’s always been this simmering rivalry between the two.
Serena, at 38, has 23 Grand Slam titles while 40-year-old Venus lays claim to seven. Both have been ranked world number one: Venus for a total of 11 weeks, beginning in February 2002; Serena for a staggering 316 weeks, beginning in July 2002.
They have played each other 31 times in their career and Serena leads their head-to-head 19–12.
Nike’s new ad aims to celebrate their achievements instead of pitting them against each other.
Venus says in the ad’s voiceover: “Ever since we were little girls you have compared us to each other. It’s funny, you saw two tennis players trying to win a game. We saw two sisters changing it.”
Serena is sponsored by Nike, however, Venus wears her own apparel brand on court called ‘EleVen’.
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