Nike has topped the list as the sporting world’s most marketed brand on social media, according to a new report.
AI-powered sponsorship analytics platform Hookit has tracked the social media activity of every major professional athlete, team and league .
The list saw Nike take out top spot, followed by Emirates Airlines and Adidas.
With Nike sponsoring so many athletes and sports teams around the world, it was no surprise to see the ‘swoosh’ at the top of the chart.
Emirates’s high-profile sponsorships of the likes of AC Milan, Arsenal FC, Real Madrid and the FA Cup has also clearly been effective for the airline.
You can see the full list below:
1. Nike
2. Emirates Airlines
3. Adidas
4. Monster Energy
5. Red Bull
6. State Farm
7. Santander
8. Standard Chartered
9. Puma
10. Beko
Hookit co-founder and chief executive, Scott Tilton: said: “where sponsorship value has traditionally gone unmeasured by brands, Hookit provides the data and insights to empower sports marketers to know where they are getting actual value for their investment, which partners are performing and where there are opportunities for growth within their portfolio.”
“Brands on this list understand that social and digital promotion has become a core pillar to their sponsorship strategies and are building these activations in as key elements in their sponsorship agreements.
“We expect to see this emphasis on digital promotion continue to grow due to the impact of the coronavirus and the ability of sports partners to directly influence their value to sponsors through their massive social channels,” he said.
