Nike Reveals ‘Hands-Free’ Sneaker

Nike Reveals ‘Hands-Free’ Sneaker

The US$120 Go FlyEase is Nike’s first hands-free shoe and has been praised for accessibility.

Users can put the shoes straight on, with no need to bend, stretch, or tie laces. Nike described that shoes in a statement as “sophisticated” and “accessible”.

Here’s  a helpful gif if you’re having trouble visualising a stylish slip-on sneaker.

The shoe works through a bi-stable hinge, which Nike said “enables the shoe to be secure in fully open and fully closed states”.

They also contain a Nike GO FlyEase tensioner band, which “super-charges an action many might take for granted (kicking-off a shoe) and completely reimagines this movement as basis for accessible and empowering design”.

The design has recieved praise on Twitter, with users pointing out how the hands-free shoes will be especially useful for people and athletes with mobility issues.

Comedian and talk show host Jimmy Fallon has also revealed via Instagram that he pitched a hands-free sneaker called the “StepLock” to Nike in 2019. The Swoosh team then informed him that they had been working on a similar design for almost 20 years.

Initially, the GO FlyEase will only be available via invite for select Nike members. Broader consumer availability is planned for later this year.

Featured Image Credit: Nike 




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]