Nike’s Early Release Of The Jordan 5 “Fire Red” Sells Out In Minutes

Nike’s Early Release Of The Jordan 5 “Fire Red” Sells Out In Minutes

As basketball fans eagerly awaited the premiere of ESPN’s documentary about Michael Jordan and the Chicago Bulls, Nike decided to surprise die-hard fans with an early drop of its latest pair of sneaks.

Nike ran an early release of the Jordan 5 “Fire Red” sneakers in conjunction with the release of the documentary, title The Last Dance.

As the opening credits rolled on the first episode of the 10-part docuseries, the giant sportswear brand pressed go, releasing a limited amount of sneakers before the scheduled release on May 2.

Unsuspecting fans were quick to jump on the release, with reports suggesting the shoes, which retail for $200 ($AU316) sold out within minutes.

Originally released in 1990, the Fire Red sneaker was worn by Michael Jordan on March 28 of the same year during a game between Chicago and Cleveland.

Nike will also be releasing the Air Jordan 5 sneakers for “big kids” ($US140) and “little kids” ($US80). Nike is currently the world’s biggest apparel brand, worth over $34 billion ($AU54b).

 

 




Please login with linkedin to comment

Air Jordan 5 series Nike the last dance

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]