When Kenyan Eliud Kipchoge crossed the line in Sunday’s Berlin Marathon he smashed the world record for the 42-kilometre event, finishing in two hours, one minute and 39 seconds and shaving 78 seconds off the previous best time.
The only thing quicker than the Nike-shod runner’s time is the ad that Nike bought out immediately after to celebrate Kipchoge’s amazing run.
Titled “Fastest ever” – that’s Kipchoge’s time and not the agency’s turnaround time – the ad’s the work of Nike’s incumbent agency Wieden + Kennedy Portland.
Interestingly, it doesn’t actually show the Kenyan until the final credits but, quite cleverly, puts the viewer smack-bang in his Nike running shoes. Check it out below: