Nielsen: The Daily Mail Now Australia’s Second Most Read News Site After The ABC

Nielsen: The Daily Mail Now Australia’s Second Most Read News Site After The ABC

Nielsen Digital Content Ratings data revealed that ABC News Websites maintained the top position for the fourth consecutive month. Daily Mail Australia jumped up the rankings from fifth position to take second place – the highest ranking for the masthead to-date.

Nine.com.au also made a jump in ranks, moving from sixth position to third and both 7News and The Guardian dropped a rank each this month – to fourth and fifth position consecutively – though both recorded their second highest monthly unique audiences

News.com.au dropped to sixth place, while Smh.com.au maintained its rank at seventh place. The Age overtook Australian Community Media Network to take the eighth spot and Yahoo! moved back into the rankings to round out the top 10.

Commenting on The Daily Mail’s success, editor, Barclay Crawford, said: “Daily Mail Australia’s growth can be directly attributed to our commitment and investment to giving our loyal readers the news they want, when they want it – not the news other journalists believe to be important.

“We never talk down to our audience and we are always listening and catering to their needs,” Crawford said.

Managing director, Peter Holder, added: “This result is a testament to the hard work of our editorial team, which has not missed a beat or angle during this unprecedented run of news – starting with the Australian bushfires and continuing today as we navigate our way through these extraordinary and unsettled times.

“Whether it’s on the app, via direct access to our homepage or through preferred social platforms, Daily Mail Australia keeps its audience informed and engaged around the clock,” Holder added.

Off the back of a record breaking month in March for audiences to online news content, Nielsen’s data reports a decrease in audiences in the month of April across the top 10 news publishers. However, audiences are still substantially high, with many of these mastheads reporting their second highest audience figures ever in this latest month.

Six out of the top 10 online mastheads in Nielsen’s Current Events and Global News Sub-Category maintained a unique audience above 10 million for the month of April 2020, according to data released today by Nielsen.

Whilst the total time spent in the Current Events and Global News sub-category has gone down month-on-month, audiences are still spending significantly more time on news sites then they did earlier this year. In April 2020, audiences spent 33 per cent and 46 per cent more time on CEGN sites than in January 2020 and February 2020 respectively.




Please login with linkedin to comment

Nielsen The Daily Mail

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]