Nielsen Digital Content Ratings data revealed that ABC News Websites maintained the top position for the fourth consecutive month. Daily Mail Australia jumped up the rankings from fifth position to take second place – the highest ranking for the masthead to-date.
Nine.com.au also made a jump in ranks, moving from sixth position to third and both 7News and The Guardian dropped a rank each this month – to fourth and fifth position consecutively – though both recorded their second highest monthly unique audiences
News.com.au dropped to sixth place, while Smh.com.au maintained its rank at seventh place. The Age overtook Australian Community Media Network to take the eighth spot and Yahoo! moved back into the rankings to round out the top 10.
Commenting on The Daily Mail’s success, editor, Barclay Crawford, said: “Daily Mail Australia’s growth can be directly attributed to our commitment and investment to giving our loyal readers the news they want, when they want it – not the news other journalists believe to be important.
“We never talk down to our audience and we are always listening and catering to their needs,” Crawford said.
Managing director, Peter Holder, added: “This result is a testament to the hard work of our editorial team, which has not missed a beat or angle during this unprecedented run of news – starting with the Australian bushfires and continuing today as we navigate our way through these extraordinary and unsettled times.
“Whether it’s on the app, via direct access to our homepage or through preferred social platforms, Daily Mail Australia keeps its audience informed and engaged around the clock,” Holder added.
Off the back of a record breaking month in March for audiences to online news content, Nielsen’s data reports a decrease in audiences in the month of April across the top 10 news publishers. However, audiences are still substantially high, with many of these mastheads reporting their second highest audience figures ever in this latest month.
Six out of the top 10 online mastheads in Nielsen’s Current Events and Global News Sub-Category maintained a unique audience above 10 million for the month of April 2020, according to data released today by Nielsen.
Whilst the total time spent in the Current Events and Global News sub-category has gone down month-on-month, audiences are still spending significantly more time on news sites then they did earlier this year. In April 2020, audiences spent 33 per cent and 46 per cent more time on CEGN sites than in January 2020 and February 2020 respectively.
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