Nielsen: The Daily Mail Now Australia’s Second Most Read News Site After The ABC

Nielsen: The Daily Mail Now Australia’s Second Most Read News Site After The ABC
SHARE
THIS



Nielsen Digital Content Ratings data revealed that ABC News Websites maintained the top position for the fourth consecutive month. Daily Mail Australia jumped up the rankings from fifth position to take second place – the highest ranking for the masthead to-date.

Nine.com.au also made a jump in ranks, moving from sixth position to third and both 7News and The Guardian dropped a rank each this month – to fourth and fifth position consecutively – though both recorded their second highest monthly unique audiences

News.com.au dropped to sixth place, while Smh.com.au maintained its rank at seventh place. The Age overtook Australian Community Media Network to take the eighth spot and Yahoo! moved back into the rankings to round out the top 10.

Commenting on The Daily Mail’s success, editor, Barclay Crawford, said: “Daily Mail Australia’s growth can be directly attributed to our commitment and investment to giving our loyal readers the news they want, when they want it – not the news other journalists believe to be important.

“We never talk down to our audience and we are always listening and catering to their needs,” Crawford said.

Managing director, Peter Holder, added: “This result is a testament to the hard work of our editorial team, which has not missed a beat or angle during this unprecedented run of news – starting with the Australian bushfires and continuing today as we navigate our way through these extraordinary and unsettled times.

“Whether it’s on the app, via direct access to our homepage or through preferred social platforms, Daily Mail Australia keeps its audience informed and engaged around the clock,” Holder added.

Off the back of a record breaking month in March for audiences to online news content, Nielsen’s data reports a decrease in audiences in the month of April across the top 10 news publishers. However, audiences are still substantially high, with many of these mastheads reporting their second highest audience figures ever in this latest month.

Six out of the top 10 online mastheads in Nielsen’s Current Events and Global News Sub-Category maintained a unique audience above 10 million for the month of April 2020, according to data released today by Nielsen.

Whilst the total time spent in the Current Events and Global News sub-category has gone down month-on-month, audiences are still spending significantly more time on news sites then they did earlier this year. In April 2020, audiences spent 33 per cent and 46 per cent more time on CEGN sites than in January 2020 and February 2020 respectively.

Please login with linkedin to comment

Nielsen The Daily Mail

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]