B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Nielsen: News.Com.Au Remains Top As Travel & Entertainment Sites Surge
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Nielsen: News.Com.Au Remains Top As Travel & Entertainment Sites Surge
Media

Nielsen: News.Com.Au Remains Top As Travel & Entertainment Sites Surge

Staff Writers
Published on: 27th May 2016 at 10:46 AM
Staff Writers
Share
2 Min Read
Picture Shows: David Walliams as Carol Beer. 'Computer Says No' sketch. Photographer: Mike Hogan / bbc
SHARE

The increasing Australian appetite to download and view movies online has sparked a significant surge in audience to many of the key video and movie sites, according to the latest insights from the monthly Nielsen Digital Ratings.

Seven of the top 10 video/movie brands recorded gains during April 2016. Event Cinemas, Hoyts and Village Cinemas also witnessed double digit gains in unique audience over the same period, likely driven by school holidays and releases such as ‘Captain America: Civil War’ and ‘Disney’s Jungle Book’.

In the news and information category, the top three leaders – News.com.au, smh.com.au and ABC News Websites – remained consistent, while Yahoo7 News Websites jumped from seventh to fourth with a unique audience increase of 9 per cent. Meanwhile, the BBC jumped into the top 10.

Screen Shot 2016-05-27 at 10.48.47 AM
Not surprisingly, Anzac Day ceremonies encouraged a 137 per cent increase in traffic to the Australian War Memorial channel, which saw its unique audience jump from 213,000 to 505,000.

Travel applications also attracted additional unique audiences with Qantas Airways, the current mobile app leader in its field, witnessing a significant 202 per cent gain in unique audience from 211,000 to 638,000. Skyscanner and Jetstar apps, ranking second and third in the category, also saw double digits gains of 32 per cent and 20 per cent respectively – from a unique audience of 208,000 to 275,000 (Skyscanner) and 143,000 to 172,000 (Jetstar).

Sports sites also maintained strong gains, particularly the AFL and NRL sites, as well as Fox Sports Pulse. The AFL saw an increase in unique audience numbers of 22 per cent from 3.2 million to 3.9 million, while the NRL reported a 13 per cent lift from 1.9m to 2.1 million. Fox Sports Pulse reported a 46 per cent increase from a unique audience of 833,000 to 1.2 million.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Digital Logic Marketing Solutions, Nielsen Digital Ratings
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?