Nielsen Data: News.Com.Au Still Top News Site As Guardian & Daily Mail Make Moves

Nielsen Data: News.Com.Au Still Top News Site As Guardian & Daily Mail Make Moves
SHARE
THIS



News Corp’s News.com.au has once again held onto the top spot for Aussie news sites for the month of April according to the latest Nielsen data.

According to the results, some 13.2 million Australians read a news site in April, however, the numbers were down on the month previous presumably to do with things like Easter, Anzac Day and school holidays.

Screen Shot 2017-05-23 at 9.55.19 am

There was some movement in the top ten ranking but the top four entities held their position with News.com.au continuing to lead the subcategory with a unique audience of 5.6 million (-2 per cent).

ABC News Websites (4.6 million, -5 per cent), Nine.com.au (4.4 million, -3 per cent) and Smh.com.au (3.8 million, -7 per cent) kept their second, third and fourth positions respectively.

The Guardian jumped up one spot to fifth place with a unique audience of 2.9 million (+0.4 per cent) and Daily Mail Australia moved to sixth (2.7 million, -16 per cent).

Yahoo7 News Websites, including The West Australian, jumped three spots to rank in seventh position (2.7 million, +12 per cent) and The Daily Telegraph shifted to eighth position (2.2 million, -11 per cent) followed by the BBC in ninth (2.2 million, -13 per cent) and the Herald Sun in tenth (2.1 million, -15 per cent).

Please login with linkedin to comment

Advertising Standards Bureau Chief Digital Officer Digital Logic Marketing Solutions

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]