News Corp’s News.com.au has once again held onto the top spot for Aussie news sites for the month of April according to the latest Nielsen data.
According to the results, some 13.2 million Australians read a news site in April, however, the numbers were down on the month previous presumably to do with things like Easter, Anzac Day and school holidays.
There was some movement in the top ten ranking but the top four entities held their position with News.com.au continuing to lead the subcategory with a unique audience of 5.6 million (-2 per cent).
ABC News Websites (4.6 million, -5 per cent), Nine.com.au (4.4 million, -3 per cent) and Smh.com.au (3.8 million, -7 per cent) kept their second, third and fourth positions respectively.
The Guardian jumped up one spot to fifth place with a unique audience of 2.9 million (+0.4 per cent) and Daily Mail Australia moved to sixth (2.7 million, -16 per cent).
Yahoo7 News Websites, including The West Australian, jumped three spots to rank in seventh position (2.7 million, +12 per cent) and The Daily Telegraph shifted to eighth position (2.2 million, -11 per cent) followed by the BBC in ninth (2.2 million, -13 per cent) and the Herald Sun in tenth (2.1 million, -15 per cent).
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
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