An Australian consumer analytics company is the latest to join the ranks of the Nielsen Connect Partner Network, considered the industry’s largest open ecosystem of tech-driven solutions for researchers, corporations, and governments.
The new partnership will enable Glow’s ‘s real-time insights platform to support Nielsen’s clients around the world, strengthening the former as a provider of data analytics solutions.
The alliance, furthermore, enables an expanded reach for Glow’s consumer insights platform.
Brett Jones, global leader, Nielsen Connect Partner Network, said in a statement: “The Nielsen Connect Partner Network was formed to enable ongoing innovation, and we are thrilled to add Glow to our growing list of advanced data solution providers.
Tim Clover, founder and CEO, Glow, added: “We are excited about Glow’s ability to help clients identify consumer trends and intentions in a rapid, nimble way.
“The Glow platform was built to supply businesses with real-time consumer data to bring certainty to decision making.
“This new partnership means our online panel of 62 million people, across 45 countries, can be accessed by Nielsen’s clients to garner rapid consumer sentiment, which is a valuable tool in the swiftly changing business environments we find ourselves in today.”
Nielsen claims that since launching in 2016, its Nielsen Connect Partner Network has driven business value for more than 175 of its unique clients, by simplifying industry collaboration and providing relevant and accurate results from partners that align with the way clients measure their business.
Featured image source: iStock/SurfUpVector
