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Reading: Nielsen: Australians Accessed Online Entertainment Content On-The-Go
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B&T > Media > Nielsen: Australians Accessed Online Entertainment Content On-The-Go
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Nielsen: Australians Accessed Online Entertainment Content On-The-Go

Staff Writers
Published on: 21st October 2019 at 12:27 PM
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Nielsen has released the September 2019 Digital Content Ratings data, with news.com.au once again coming out on top.

The latest insights revealed that online entertainment content such as commentary on the latest reality movies, shows, celebrities and games are accessed by Australians on-the-go, with 84 per cent using mobile devices.

In addition, the number of Australians using computer devices declined 34 per cent year-on-year and mobile devices saw a 38 per cent increase in audiences year-on-year.

A peak in these audiences was seen on 24 September, where content featured stories from The Emmys, The Masked Singer Premier and The Brownlow Medal (which all took place the day prior).

Digital news rankings

For September 2019, news.com.au was the top news entity with a unique audience of 10.1 million. It was followed by ABC News websites (9.1 million) and nine.com.au (8.7 million) in third place.

Next was smh.com.au (7.4 million), followed by 7NEWS (6.7 million) in fifth position. Daily Mail Australia (5.4 million) was in sixth place.

In seventh position was The Guardian (4.3 million), followed by Australian Community Media Network (4.1 million). Next was The Age (4.0 million) and Yahoo! (3.9 million) in tenth place.

Top 10 current events and global news with unique audience

  1. news.com.au – (10,140,323)
  2. ABC News Websites – (9,089,794)
  3. nine.com.au – (8,719,727)
  4. smh.com.au – (7,440,252)
  5. 7NEWS – (6,674,597)
  6. Daily Mail Australia – (5,421,097)
  7. The Guardian – (4,325,378)
  8. Australian Community Media Network – (4,072,558)
  9. The Age – (4,013,771)
  10. Yahoo! – (3,876,635)
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TAGGED: Digital news, Nielsen Data
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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