Nielsen: Australians Accessed Online Entertainment Content On-The-Go

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Nielsen has released the September 2019 Digital Content Ratings data, with news.com.au once again coming out on top.

The latest insights revealed that online entertainment content such as commentary on the latest reality movies, shows, celebrities and games are accessed by Australians on-the-go, with 84 per cent using mobile devices.

In addition, the number of Australians using computer devices declined 34 per cent year-on-year and mobile devices saw a 38 per cent increase in audiences year-on-year.

A peak in these audiences was seen on 24 September, where content featured stories from The Emmys, The Masked Singer Premier and The Brownlow Medal (which all took place the day prior).

Digital news rankings

For September 2019, news.com.au was the top news entity with a unique audience of 10.1 million. It was followed by ABC News websites (9.1 million) and nine.com.au (8.7 million) in third place.

Next was smh.com.au (7.4 million), followed by 7NEWS (6.7 million) in fifth position. Daily Mail Australia (5.4 million) was in sixth place.

In seventh position was The Guardian (4.3 million), followed by Australian Community Media Network (4.1 million). Next was The Age (4.0 million) and Yahoo! (3.9 million) in tenth place.

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