Nielsen: Aussie News Websites Enjoy 24% Traffic Lift Thanks To Lockdown

Nielsen: Aussie News Websites Enjoy 24% Traffic Lift Thanks To Lockdown
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The latest data from Nielsen Digital Content Ratings data released today reported three out of the top 10 online news sites maintained a unique audience above 10 million for the month of May while total tiem spent was up 24 per cent from February.

Total time spent in the Current Events and Global News (CEGN) sub-category is returning to normal levels after the uplift recorded in March 2020 during the COVID-19 lockdown. In May 2020, audiences spent 13 per cent and 24 per cent  more time on CEGN sites than in January 2020 and February 2020 respectively.

Nielsen reported ABC News Websites retained the top rank position for the fifth consecutive month with a unique audience of 12.8 million in May 2020.

Daily Mail Australia ranked second with a unique audience of 10.6 million, followed by nine.com.au with 10.2 million. News.com.au reported a unique audience of 9.6 million and moved their position up from sixth to fourth place.

7NEWS ranked fifth with a unique audience of 9.3 million. Smh.com.au moved up from seventh to the sixth position while The Guardian dropped to seventh place.

The Age and the Australian Community Media Network maintained respectively the eighth and ninth spot. The Daily Telegraph moved back into the rankings for the May 2020 month, overtaking the tenth spot which last month was held by Yahoo!

 

 

 

 

 

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