ScienceFiction has unveiled its latest work for new client NIDA Corporate Training, ‘The Unspoken Advantage’.
The collaboration came about after a competitive pitch process, which saw ScienceFiction appointed to complete NIDA Corporate Training’s brand campaign.
NIDA Corporate Training worked with ScienceFiction to develop ‘The Unspoken Advantage,’ born of the idea that person-to-person communication is crucial to business success.
The campaign illuminates the power of effective communication techniques in business, revealing how mastering these skills can dramatically improve team cohesion, boost productivity, enhance leadership capabilities, and strengthen client relationships. By focusing on both verbal and non-verbal communication skills, NIDA Corporate Training uncovers a frequently untapped competitive edge that can lead to significant improvements in overall business performance and success.
“We’re thrilled with the work ScienceFiction has done for the brand. In today’s business landscape, the ability to communicate effectively is more critical than ever. ‘The Unspoken Advantage’ perfectly encapsulates NIDA’s unique approach, leveraging world-class acting techniques to enhance workplace communication and unlock a power that’s hidden in all of us,” said Terri Martin, head of NIDA Corporate Training.
“Just as NIDA’s novel approach to corporate training has the ability to dramatically enhance workplace communication, we looked to use comedy and bold visuals to creatively dramatise what can often be seen as a bland category,” said Alex Davidson, creative partner at ScienceFiction.
“We are a not-for-profit organisation, where the revenue from training goes back into supporting the development of the National Institute of Dramatic Art School. We were proud to have our recent campaign led by a dynamic cast that included NIDA alumni,” said Becky Gallehawk, marketing manager at NIDA Corporate Training.
“As businesses continue to navigate the challenges of the modern workplace, NIDA Corporate Training, armed with ‘The Unspoken Advantage,’ stands ready to equip Australian professionals with the communication skills needed to drive success in the years to come,” said Steffi Arbon, client services director, ScienceFiction.
The integrated campaign includes film, digital, radio and OOH creative.
Credits:
Client: NIDA Corporate Training
Director – Commercial Development: Wendy Gray
Head of NIDA Corporate Training: Terri Martin
Marketing manager: Becky Gallehawk
Creative agency: ScienceFiction
Creative partner: Matt Arbon
Creative partner: Alex Davidson
Head of client services: Steffi Arbon
Head of design: Harry Antonakos
Production:
Director & photographer: Charles Grant
Creative producer: Alaster Spiers
Assistant producer: Michaela Le
Director of photography: Kevin Holloway
1st AC: Darren Mac
2nd AC: Dillon Mac
Gaffer: Mat Wilson
Best boy: Alex Wilson
Digi operator: Matty Patek
H&M: Michelle Cox
H&M Assist: Chelsea Johnson
Post-production
Post producer: Alaster Spiers
Editor: Charles Grant
Sound designer: Robbie Balatincz
Colourist: Marcus Friedlander
