Nicky Bell Is The New Global VP Of Facebook’s Creative Shop

Facebook has appointed New Zealander and R/GA’s former SVP global client partnerships, Nicky Bell, as its new global VP of Creative Shop.

In a statement announcing her appointment, Facebook said Bell is a proven leader in the industry, with a strong track record of “building and growing strategic partnerships” and “trusted relationships with clients”.

In her role, Bell will help push the boundaries of creativity in a mobile-first world, helping to unlock growth for Facebook’s business partners, from the world’s most established brands to small businesses and entrepreneurs.

She has had a long career working closely in partnership with creative leaders as a clear advocate and supporter of creativity, Facebook said.

She joins Facebook from R/GA, where she spent the last several years working to transform the office from being a pure ‘campaign’ agency to a true R/GA Connected Brands practice.

Prior to R/GA, she was the CEO of Saatchi & Saatchi New Zealand, transforming it into one of the strongest creatively and technically innovative offices in the entire company.

“I’m thrilled about the opportunity to lead Facebook’s Global Creative Shop,” Bell said in a statement.

“I’ve spent my career advocating for creativity and technology as key drivers of meaningful business growth. Over the past year of lockdowns, businesses around the world have had to accelerate their digital transformation—and Facebook’s Creative Shop has helped them to not only remain connected to their customers and stay afloat but to thrive.

“I look forward to working with this talented team to help businesses of all sizes around the world tell their stories, connect with people, and use our platforms to grow.”

Facebook’s Creative Shop works in partnership with nearly all major advertising holding groups and collaborates with businesses of all sizes, independent creators, influencers, artists, production companies, media companies and technologists.

Nicky will be responsible for managing a team across 39 global offices and will be based in Los Angeles.

She will report directly to Carolyn Everson, vice president global business group and will work closely with Facebook’s chief creative officer and VP of global business marketing Mark D’Arcy—another Kiwi in a senior role at Facebook.

“Nicky Bell is a brand builder who has spent her career pushing the boundaries of digital innovation,” Everson said.

“I’m so excited to welcome her as the lead for our global Creative Shop team to help businesses around the world transform and grow.

“The pandemic has forced every business—no matter the size—to reinvent how they reach customers in an online marketplace that is more crowded and competitive than ever. It requires decisive, creative, and unconventional thinking, and that’s what Nicky has always offered her clients.”

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Carolyn Everson Facebook Creative Shop Nicky Bell