Nick Young has been appointed Nine’s commercial director – digital, in a move that adds more senior firepower to the company’s market leading commercial team.
Reporting to chief sales officer Michael Stephenson, Young will focus on furthering the development and implementation of Nine’s digital commercial strategy across all platforms. He will lead Nine’s centre of digital excellence with a focus on the continued development of innovative data, advertising and technology products, and improving the digital capability of our cross platform teams.
Working alongside Richard Hunwick (director of sales – total television), Jo Clasby (director of sales – total publishing) and Ashley Earnshaw (director of sales – total audio), Young will be a critical part of Nine’s leadership team.
As Nine’s data, digital ad products and technology continue to set the industry benchmark as the company evolves into a digital powerhouse, Young returns to the company in a newly created position that sees him responsible for the strategy and implementation of a long term plan to accelerate revenue growth by competing even more effectively in the digital video and digital audio markets.
With Nine’s premium content from the company’s unrivalled suite of assets spanning broadcast, publishing and audio increasingly being consumed across a range of digital platforms, Young will be the commercial lead responsible for Nine’s digital teams as well as the leader of Nine’s digital academy responsible for the development of our people.
He was previously Nine’s director of sales – digital for three years and laid the foundation for Nine’s Centre of Digital Excellence after successfully driving the commercial digital strategy and was most recently Nova entertainment’s chief commercial officer.
“Nick is the most senior digital commercial leader in the country and I’m rapt that he’s coming back to Nine,” said Michael Stephenson. “Nick was an important part of the team that got us to this point and now it’s time for us to go again. The opportunities that exist in the digital video and digital audio markets are massive. We are perfectly positioned to take advantage of those opportunities and that’s where we will be focussed.”
Young has held several senior commercial roles within digital, audio and television businesses, working for two years at Ninemsn and eight years with the Multi Channel Network in a variety of roles.
Young’s appointment adds to the ranks of senior digital leaders at Nine, including Ben Campbell (director – advertising and data products), Jordan King (director of programmatic and digital sales) and Tina Andrews (commercial director – 9Now).
“I’m excited to be rejoining Nine to drive the business’s next phase of digital growth and working on such a fantastic suite of products with a world class team,” said Young.
“The evolution of digital media continues at pace, capitalising on this for our agency and client partners by providing innovative solutions which drive commercial growth is a challenge I’m looking forward to.”